November 20, 2012
Greg Green, PhD
Director, Agency Product Strategy
Advanced Analytics at Google Drives In-Market Performance
Noon - 1:30 PM
The East Bank Club
500 N. Kingsbury, Chicago 60610
Abstract: As Google's product suite has rapidly expanded, the need for training, optimization information and best practices has exponentially expanded as well. Google's data driven DNA comes in handy to assist our Agency Partners with the identification of pockets of excellence, gaps in best practice adoption and areas where there are in-market performance opportunities. Predictive Analytics is used in combination with benchmarking and actionable performance metrics to identify the highest potential focus areas for the coming quarters for our Agency Partners. The primary benefit and outcome of this effort is improved in market performance and higher ROI on Adspend investments for our clients.
Speaker Bio: Greg is currently global director of Agency strategy within Google’s Agency team, focused on enhancing Google’s value proposition to Agencies. In this role, Greg works closely with Sales, Product and R&D teams on critical Agency programs such as Insights for Media Planning, ROI and Media Mix, Media Analytics and Budget Allocation tools.
Greg was previously EVP, Managing Director, VivaKi Nerve Center and SVP, Global Head of Analytics at Digitas, both part of Publicis Groupe. Greg’s career also includes other leadership positions in Marketing Analytics as the Chief Strategy Officer at The Allant Group as well as leading the private sector business analytics initiative at Price Waterhouse, as a Principal Consultant.
Greg holds a PhD in mathematics from Claremont Graduate University.
Lunch is $30 for CCASA members, $35 for non-members. Non-members, join CCASA for a year for only $15 and get the discount plus all of the other benefits of membership!
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