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Luncheon: Greg Green Director, Agency Product Strategy Google

November 20, 2012

Greg Green, PhD
Director, Agency Product Strategy

Advanced Analytics at Google Drives In-Market Performance

Noon - 1:30 PM
The East Bank Club
500 N. Kingsbury, Chicago 60610

Abstract: As Google's product suite has rapidly expanded, the need for training, optimization information and best practices has exponentially expanded as well. Google's data driven DNA comes in handy to assist our Agency Partners with the identification of pockets of excellence, gaps in best practice adoption and areas where there are in-market performance opportunities. Predictive Analytics is used in combination with benchmarking and actionable performance metrics to identify the highest potential focus areas for the coming quarters for our Agency Partners. The primary benefit and outcome of this effort is improved in market performance and higher ROI on Adspend investments for our clients.

Speaker Bio: Greg is currently global director of Agency strategy within Google’s Agency team, focused on enhancing Google’s value proposition to Agencies. In this role, Greg works closely with Sales, Product and R&D teams on critical Agency programs such as Insights for Media Planning, ROI and Media Mix, Media Analytics and Budget Allocation tools.

Greg was previously EVP, Managing Director, VivaKi Nerve Center and SVP, Global Head of Analytics at Digitas, both part of Publicis Groupe. Greg’s career also includes other leadership positions in Marketing Analytics as the Chief Strategy Officer at The Allant Group as well as leading the private sector business analytics initiative at Price Waterhouse, as a Principal Consultant.

Greg holds a PhD in mathematics from Claremont Graduate University.

Lunch is $30 for CCASA members, $35 for non-members. Non-members, join CCASA for a year for only $15 and get the discount plus all of the other benefits of membership!

Users MUST finalize registration here:;jsessionid=D355861997571129670DC9AD9699CB1A?PG=1531573182300&P=153157300

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  • Christopher S.

    It was a great talk that showed off a few new Google products I was previously unaware of. It emphasized some other Google resources that were informative, Greg was engaged and happy to field questions of all kinds, and the talk was quite entertaining. So all and all it was everything this sort of talk should be.

    November 26, 2012

  • Mike W.

    Very dynamic speaker. Answered lots of questions; just wish we all had more time!

    November 20, 2012

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