Quality. Everyone wants content that’s well-written, consistent, and on-brand. But who decides? How can organizations govern content effectively? How do they exert control without creating layers of bureaucracy? And how do they navigate the politics and power struggles?
Join us for our next Chicago Content Strategist Meetup featuring a panel of experts adept at producing governance models and building governance teams that succeed for industries like nonprofit, retail, healthcare, insurance, finance and more. Our panel includes:
• Sam Rhee - As Associate Creative Director at Sears Holdings Corporation, Sam's broad knowledge base helps him create effective interactive and experience designs. He leverages his requirements capture and business analysis experience to define quality content governance techniques in the retail space.
• Jennifer L. Fosser - Jennifer L. Fosser has overcome several content governance hurdles during her career. She has worked with large healthcare insurance and higher education IT departments and is most recently working for UHC, a not-for-profit alliance of academic medical centers and affiliated hospitals providing transparent data analytics and supply chain services, as a Sr. Mgr of Web and Digital Strategies. Combining education and experience working with IT and marketing teams, she is currently working on a large web redesign project for UHC that includes a full content strategy and governance plan to ensure the member experience on the new site remains fresh and engaging.
• Janet Borggren – As a Senior Content Strategist at Razorfish, Janet has helped a large insurance company develop an approach for governing digital content. She also spent many years at Accenture consulting with a variety of companies on content management, methodology, and organizational design.
• Jen O’Brien – An independent consultant, Jen has built content practices for agencies, and designed content governance for organizations like Walgreens and Chicago Field Museum. She has also contributed to Forrester Reports on Governance.
Razorfish will be our host for this event. Networking begins at 5:30, with the panel discussion starting at 6:15. Hope to see you there!