Chicago Content Strategy Message Board › some information about tomorrow evening's Content Strategy meetup
The meetup will take place at Razorfish, 222 Merchandise Mart Plaza, Suite 1200.
Please enter the Mart from the main entrance on the river side - the security desk is there and guests must sign in. Take the Corporate Center elevators to the 12th floor.
Your full name must be on the guest list in order for the security folks to admit you. I reached out earlier today to everyone whose first and last name aren't on their meetup profile, as well as folks who said they were bringing a guest, since we need their full names also.
This session will focus on the content matrix, a key content strategy tool. We’ll review different types of content matrices and discuss how to build them as well as how to mine them for specific information. We will also share tips on making them easier to create and analyze.
This will be an interactive event, so please bring a content matrix-related problem and/or solution that you have encountered. You are also welcome to bring sample content matrices you've used for content inventories and other efforts.
Looking forward to a great session!
Hilary, Jen & Kristen