Future meeting ideas - from our March 1, 2012 mtg

1. Deliverables Tools, and Processes; Case Studies


  • Examples of deliverables/work produced
  • Workshop: Share tools and processes – editorial calendars, processes for repurposing content, copy flow
  • Case studies/real world projects explained – 10-minute case studies on demonstrating the value

13 votes

2. Getting Started with Content Strategy: Selling it to my organization and building a team

  • Building a content strategy team – getting buy-in, staffing, estimating/justifying the work, roles?
  • Selling content strategy to clients – is it different? how?
  • Content strategy consulting work – how to get started
  • What is “content strategy”
  • How do I sell it to my executives (or anyone)

4 votes

3. Content Marketing – real, or a new buzzword for content strategy? How is it different from PR? Get Joe Pulizzi, Content Marketing Institute. (Rebecca)
4 votes

4. Content Strategy Roles
What are different agency roles in content strategy and creation – how does it work with design and development? B2B and B2C? Role definitions – content management vs. CMS
4 votes

5. Content in Context
Content in responsive design → content in context, get a developer to speak? SEO/CMSs
3 votes

6. Content Strategy and SEO best practices
3 votes

7. Taxonomy and Content Strategy -- tools
Tools, where it’s a good fit. (Catherine)
3 votes

8. Content Strategy Collaboration
• How do content strategy, user experience and IA all fit together? maybe we broaden this to include other disciplines like creative design and technology too
2 votes

9. Content Strategy Book Club
• Content strategy book club – suggest books at the meetup
2 votes

10. Presentation Collaboration and Feedback
• Personal content strategy for consultants
(I’m presenting on this to STC, would love to talk to others – Kristi Leach)
2 votes

11. Brainstorming &/or Workshop Sessions - More brainstorming meetings like Taste of Chicago App meeting last summer
2 votes

12. Social Media and Content Strategy
2 votes

13. Content Integration: Print and Web

14. Conference Learnings
(maybe we have this as a portion of each meeting?)
1 vote

15. Content Creation
1 vote

16. Chunking Content: Content Types and Information Modeling
Content “atomization” – creating content “nuggets” with shareability in mind
1 vote

17. Executing a Content Strategy

18. Working with Designers (e.g., design for the content, not the other way around)

19. B2B versus B2C – Content Strategy Similarities and Differences
(Does content strategy differ between B2B and B2C?)

20. Guest Speakers

  • Rahel Bailie
  • Kristina Halvorson (4 votes)
  • Erin Kissane
  • CMS experts/providers (not too sales-y)
  • Professors – Depaul UX
  • Chicago content consultant
  • SEO expert: “Bald SEO” guy
  • Regulatory experts



Format
Bimonthly meetings
Thursdays? Vary days
Maybe meet monthly, alternating between speakers and group discussions – book club, social
Jen O: allow 15 min or so for conference learnings at each meeting?
Jen O: define format for ‘we’re hiring’ info – maybe bring a flyer and contact info/business cards, and have an area to place this info?

Possible hosts
Acquity
Arc
VSA
Manifest – after April 1
Vodori – after move
Sapient – in a few months
Critical Mass

Table of Contents

Page title Most recent update Last edited by
Future meeting ideas - from our March 1, 2012 mtg March 27, 2012 3:26 PM Hilary M.
Administrivia March 3, 2010 9:45 PM former member
About Chicago Content Strategy October 26, 2009 1:57 PM Kristen G.

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