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Smart Self-Publishing: Exploring the Fine Print

Join us on April 4 to hear Mark Levine, Minneapolis publishing company CEO, attorney, author, and self-publishing industry watchdog, explain how self-publishing works, who should self-publish and who should not, how to evaluate your self-publishing options, how to work with service providers, and how to determine whether a contract is author-friendly.

Mark will discuss self-publishing terminology, service providers, publishing options, and contracts. He'll also tell us why distribution is challenging for self-publishing authors, including explaining who the major distribution players are, what to consider when distributing ebooks and print books, how print on demand (POD) differs from traditional distribution, and how the two distribution methods affect your royalties.

Mark is known throughout the industry as an excellent source of information for authors, and he devotes considerable time speaking about self-publishing at conferences and associations. His book, The Fine Print of Self-Publishing, is recognized as an unbiased and invaluable tool to help authors understand the process and proceed with confidence.

Authors who understand how self-publishing works are more likely to have a positive experience and avoid pitfalls like unethical service providers. Join us on April 4 and leave with a wealth of information on smart self-publishing.


The library is located at the intersection of Fullerton and Racine. It’s accessible by CTA Bus #74 on Fullerton and is 3 blocks west of the CTA Red Line. Parking is available on the street and in the lot east of the building on Fullerton. We will be in the library’s Community Meeting Room, which will open at 6:00pm. Our presentation will begin at 6:15pm but feel free to come a little early to network.

Speaker bio

Mark Levine is the CEO of Hillcrest Media Group, Inc. Hillcrest is a hybrid book publisher, both traditionally publishing its own titles and providing book publishing, printing, ebook conversion, distribution (print and ebook), and marketing services to individual authors and small presses. Recently, Hillcrest launched retail book marketing partnerships with regional coffee chains via In March 2013, Hillcrest relaunched and rebranded its book printing division, as Mark is the author of the best-selling book on the self -publishing industry, The Fine Print of Self-Publishing (4th Ed.) and he writes an industry-related blog at

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  • Kim B.

    I meant to put this in the email I sent yesterday -- I'd like to thank group member Grant Crowell for taking photos of the April 4 meeting and uploading them to group site. Much appreciated, Grant!

    April 7, 2013

  • Florence O.

    Mark was a wealth of information.

    April 7, 2013

  • Linda W.

    This is just the kind of presentation and group exchange we need. Bravo!

    1 · April 4, 2013

  • Effort M.

    Unfortunately, I have to pass tonight. I'm not feeling well. However, I'll be on the look out for handouts and commentary.

    April 4, 2013

  • A former member
    A former member

    I'd like to know if anyone has read Guy Kawasaki's book, "APE," on self-publishing? I have one purchased I'm reading and reviewing this week.

    March 25, 2013

    • Brian J.

      I am currently reading it, and find it very interesting as I know nothing of the self-publishing world. I feel like I am getting a good base of knowledge as to how self-publishing works.

      March 25, 2013

    • Jo Anne L.

      Thanks for sharing this resource as I am a newbie myself. I feel quite overwhelmed by it all!

      March 25, 2013

  • Kimberly Y.

    This is much needed for so many of us. I'm really grateful and looking forward to this.

    1 · March 25, 2013

  • Jo Anne L.

    Looking forward to sharing and learning!

    1 · March 18, 2013

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