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How to Market Your Book & Still Have Time to Write

How to Market Your Book & Still Have Time to Write 

Authors hear a lot about how they must market their books in order to succeed -- it's all about platforms, discovery, and building buzz. But what does all this mean to an author who's already juggling writing with family, work, and life in general?

Join us on October 17 at the Lincoln Park Library to hear book marketing expert Paula Krapf explain what the jargon means, and how you can be active - and successful - with your book promotion. 

Whether you plan to do your own publicity or hire a publicist, Paula will teach you valuable book marketing strategies, including:

1.  How to get started 

o  How to determine whether to hire someone or do your own book marketing

o  How to choose a good book publicist or marketing firm

o  How book publicists charge for their services and the fees you can expect to pay

o  What to know BEFORE you sign a book marketing contract

2.  Why you MUST have a website - despite what some publishers and publishing experts say

3.  Keys to Amazon - discover ways to maximize your book page and stand out from the crowd

4.  Social media secrets - top tips for Facebook Twitter, Goodreads, LinkedIn, and Google+

5.  “Real world” marketing

o  Book events - think beyond the bookstore

o  How to get speaking engagements

o  How to cultivate book clubs

o  Other marketing opportunities: MeetUps, civic organizations, associations, and more!

Finally - we'll talk about how you can actively market your book, make time to write, AND have a life!

We’ll be in the Lincoln Park Library's Community Room. The meeting starts at 6:15pm but feel free to come a little early to network. After the meeting Paula and I will adjourn to a nearby restaurant -- feel free to join us so we can continue the conversation about book marketing.

The library is about 4 blocks west of the Fullerton CTA station, and the Fullerton bus stops nearby. There is a small parking lot next to the library and street parking in the area. 

Hope to see you on October 17.

Best,

Kim Bookless, Organizer

Speaker information:  

Paula Krapf is a social media, digital content, and PR consultant/strategist. She was a journalist for nearly a decade before moving into marketing, where she currently manages content creation and engagement on Facebook, Twitter, Google+ and other social media platforms, edits a twice-monthly marketing newsletter as well as assorted blog and social media content, and develops and manages online promotions that include reviews, guest blog posts, and giveaways. She's worked with her primary client, Author Marketing Experts, Inc., for nearly 10 years. AME is a marketing company that promotes authors online and offline, getting them the publicity and media coverage they deserve. Connect with Paula at http://www.linkedin.com/in/paulakrapf/. She also manages the Book Marketing group at LinkedIn: http://www.linkedinbookmarketing.com.

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  • Kim B.

    Paula, thanks so much for your presentation last night and for sharing your handout and PowerPoint with us -- so much fantastic information!

    October 18, 2013

  • A former member
    A former member

    excellent meetup, very informative. Thanks Paula for the great tips, and thanks Kim for organizing!

    2 · October 18, 2013

  • Paula K.

    Thank you to everyone who attended tonight. The PowerPoint and handout are on SlideShare under Chicago Self-Publishing MeetUp. But feel free to download and share anything on my page. It's http://www.slideshare.net/paulakrapf

    1 · October 18, 2013

  • A former member
    A former member

    Unable to attend. Unfortunate that no sessions are recorded, but hopefully the presentation materials and links to resources will be made available.

    October 17, 2013

    • Heather

      Kim usually posts them on the discussion board if it's available. The last few meetup handouts are on there.

      October 17, 2013

    • Kim B.

      Hey Grant, the presentations and handouts are always posted on this site, usually a day or two after the meeting. From the top navigation bar, click More then Files to download any or all of them.

      October 17, 2013

  • Kim B.

    I've seen Paula's presentation and handout for tonight and there's an incredible amount of helpful information there. Hope to see all of you tonight!

    October 17, 2013

  • Reno L.

    I produce video book trailers and am always looking to learn more about helping authors market their work.

    2 · October 9, 2013

  • Beth T.

    Sorry, I won't be able to make it this month.

    October 4, 2013

    • Kim B.

      Hope to see you next time, Beth!

      October 8, 2013

  • Linda W.

    So sorry to miss this but I will be in New Jersey! I know it will be great with Paula and Kim there. Enjoy!

    1 · September 30, 2013

  • Florence O.

    Wish I could be there, but will be out of town. Looking forward to copies of handouts if they're available afterwards.

    2 · September 30, 2013

    • Paula K.

      Florence, Sorry you can't make it! But there will be handouts, which I will also post on SlideShare. When they are ready I'll post the SlideShare link on this page so anyone interested can review the PowerPoint presentation and handout (which will have links to various resources).

      1 · September 30, 2013

  • Jo Anne L.

    Once again, you have picked a topic that is perfect for me! I look forward to being there!

    2 · September 30, 2013

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