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BS claims are one of the most energizing parts of traditional skepticism. "That Powerband is clearly ridiculous! We can test that! Let's get 'em!" And, it's among the more longstanding forms of skeptical activism (even if those consumer advocates doing the testing didn't self-define as 'skeptics'). A bit of a look at the history of consumer advocacy, the 'unsinkable rubber ducks' of marketing, and the current state of ridiculous claims selling for lots and lots of money.