Chicago, ILUSA 60604
January 6, 2011
My friends and family tend to have their eyes glaze over when I try to talk to them about multi-channel attribution. This seems like a better crowd for that.
Director of Data Solutions
Chicago-based "numbers guy" and market researcher working in digital marketing and analytics since 2000. Once slipped two Van Halen references into a public-facing report about Yahoo's "Panama" platform.