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Eric M.

Location:

Chicago, IL
Hometown: New York

Member since:

June 5, 2013

Networks

Are you currently practicing Lean Startup techniques (e.g. Customer Development)?

I am. Before the pivot that lead to my current company, Full Stack Marketing, I was trying to build a digital marketing certification company. I did heavy customer development with my MVP (a 3 hour class I taught to train marketers). I had a bunch of trouble finding my market. I did eventually find a customer, but they wanted me to have everything built right away. This trouble with product/market fit led me to pivot. But the lean startup technique helped me to not build what I think could have been a bad business.

What specific topics related to the Lean Startup are you interested in?

I want to learn more about the phase from when you find a repeatable business model to when you scale. There's a large transition that takes place in the startup at this time and I want to learn more about how to navigate that transition well.

What is your twitter name?

@eric3000

Introduction

Eric Metelka has a background in consulting, strategy and marketing. He is the former digital marketing manager at BestVendor. Eric earned his MBA from Columbia Business School in 2013. He is Google AdWords certified and a teacher at General Assembly


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