Chicago, ILUSA 60654
April 19, 2012
I am co-founder and CEO of PhilterIt (www.philterit.com). Philterlt.com is a simple, intuitive and visual interface for managing emails. I graduated from Booth in June 2011 and have been working on PhilterIt since then.
We have released multiple versions of our product to users as quickly as we have been able to develop. Along the way, we have tracked feedback and metrics to inform future direction. We believe strongly in the importance of validated learning.
-- How to determine when to act on qualitative inferences (based on a small sample size of users) -- How to generate enough testers to perform A/B tests -- Discuss the "engine of growth" and how to choose the right one to focus on