April 27, 2012
I started Compass(x) Strategy based on a belief that there has to be a better way to run a business. The worship of "maximize shareholder value (right now)" has proven over and over to not work particularly well. What if we didn't just maximize shareholder value but maximized the value for all of our stakeholders? What if instead of just trying to be the best IN the world, we focused on being the best FOR the world? Based on answers to those questions, Compass(x) Strategy became a Certified B Corporation and is helping lead the movement towards a more sustainable and higher impact business community.
Not only is Compass(x) Strategy at the forefront of the bourgeoning B Corp community in Chicago, but I am leading the effort to pass Benefit Corporation legislation in Illinois.
My goal is to help build a community of business leaders and entrepreneurs that are creating something new - a thriving business community focused on creating great companies - not just in terms of how much money they make but also in terms of how much positive impact they have.
I am the Founder and Chief Strategist of Compass(x) Strategy, a brand strategy firm that creates sustainable growth for passionate companies. In other news, I am also a music, film and all things Joss Whedon nerd.