5 Easy Fixes to Dramatically Improve PPC Performance

Pay Per Click advertising is an incredibly effective method of generating leads and sales, but realizing a positive ROI can often be a major challenge. Working on hundreds of PPC accounts over the years, I’ve seen the same problems over and over that lead to unoptimized accounts and wasted spend.

In this presentation / discussion, we’ll cover 5 easy fixes you can implement in a day to dramatically improve the performance of your PPC campaigns.

John Crenshaw is the owner of Razorlight Media, a digital marketing company in Cincinnati specializing in lead generation via SEO, PPC, and content marketing. In his free time he's an avid skier, mountain biker, and CrossFitter.

You can find him on Twitter at @johncrenshaw or on his company blog at

http://www.razorlightmedia.com/blog/