Collaborate with skilled business leaders; gain insight, direction, and action steps. See below, the topic of this meeting.
What is the mission? Develop local businesses and their profitability to help them re-employ and renovate Cleveland - from the heart. It is difficult to make it rain. However, with that theme in mind, there are books about "Rainmakers" - people who seem to cause sales to "shower" in many places.
How is the meeting organized?
1. One of the group reports on a topic he/she researched on marketing technology and media.
2. We help one-another implement marketing at the meeting in small groups.
3. Use what we learned to direct referrals to each other, so the "phone starts to ring" and bring in new business.
4. Plan the next topic and pick a speaker.
5. Target potential new members to invite and grow the group
October 9th Title: "Linked-In, Professional Networking Magic"
Join our guest presenter, Mark Eakin, of BCS, www.BCSip.com, to learn how to tap into various levels of referrals to find prospects. Also, use Linked-In to find the talent you need to move your business forward, or reduce company costs. Linked-In, as a tool, can supplement your marketing, and streamline efforts.
Description: The topic of our next meeting, Wednesday, October 9th, is Linked-IN, Professional Social Networking. Gain introductions to people who can be great customers or resources for your business. Since we are a collaboration group, think of specific questions for which you want answers. Bring your laptops or tablet and begin taking action on Linked-In while at the meeting, possibly generating introductions while at the meeting!
Before the meeting, set up your Linked-In account. Browse through Linked-In, and begin inviting people to Link In with you. Read, help, and google for marketing ideas.
The next couple weeks will continue the Social Media Marketing theme with specific training and collaboration on networking with LinkedIn, Google+ and others.
The Collaboration & Co-Op marketing group meets every two weeks, for two hours, to get this work done! (topic ideas below.) The meeting is for collaboration. Come early for networking, or meet with members another time.
Topics will change from week to week, and include: Facebook, Twitter, Wordpress/Websites, attracting and tracking leads through the sales process, referrals & introductions, SEO, reputation management, co-op advertising, seminars, open-houses, after-hours, letters, Craigslist, Google+, discovering high-probability markets, targeting, cold-calling to make a warm call, realizing trust & respect in the sales process. Eliminate tactics that destroy trust because they look like twisting, trickery, and manipulation. Coupons, and sharing special offers among our databases. Why and how to Generate a database we control, instead of a marketing firm like FB. Best source of revenue is current clients. Second best source is referrals. All the rest is marketing and advertising for new business. Speed up the process of repeat business, and attracting referrals. Do I have prospects to refer which you want? Have our unique proposition available for prospects. Texting. Emailing. Mobile Web. Networking. Serving. Being Real. Sales Books. Management books.
Thank You DeVry University and Keller Graduate School of Management for hosting the meeting. Please, check out their offerings to see if you can gain skills from local or online courses.