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Re: [webdesign-396] Re: Slogan

From: ken
Sent on: Tuesday, October 30, 2007 11:51 AM
On 10/30/[masked]:40 AM al wasco wrote:
> On Oct 30, 2007, at 3:57 AM, ken wrote:
>> CWSA - Serving the Web Community with Quality
>> because we help each other, "each other" being anyone who comes to a
>> meeting or joins us online, we are a service organization.
>> because we focus on the server side of the web, though with a concern of
>> what happens in folks' browsers.
>> because we emphasize standards which, in the end, help make all web
>> sites and web browsers work better, we promote quality.
> definitely a step in the right direction. other thoughts:
> Standard is Better
> Standard is Excellent
> Setting High Standards
> Setting High Standards for Cleveland
> Setting High Standards for Cleveland's Web Community
> (you can see where this is going)
> ....

Thanks, Al, for the complement.  There were two considerations when I
was ruminating about the slogan.  The first was, "What would I want on
my business card (if I had business cards)?"  So I sought words
intimating the mature and august.  You're going that way too.

The second was that word "standard" or "standards"....  While people
reading this list know the word and its importance, it's too much to
explain to folks that don't know what it means.  And "standard" to them
is going to connote something sub-optimal, generic, nothing special,
unfinished, and gray.  Do you want a "standard" phone, or an iPhone?
'Do you want to ship that 3-day delivery or standard delivery?'  Do you
want the quality package, or the standard package...?  the pile
carpeting or the standard carpeting?  Though we might not even know what
the alternative is, I think most people would choose the unknown over
the "standard".  Heck, if asked whether they'd prefer the standard
entertainment module or the purloined unit, I'd guess most would pick
the latter.  "Standard", to most people, is "blase".

Though I really like Cleveland, we already have it in the name of the
group (making it redundant to put in the slogan too) and we don't want
to intimate that we might be excluding Lakewood, Independence, or even
Akron.  Might be better to leave that out.

Well, we do agree it's good to start with an dynamic, active verb.  :)

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