Re: [webdesign-396] Re: Slogan

From: Joe F.
Sent on: Tuesday, October 30, 2007 12:52 PM
Along those lines, then, I give you:

"Raising the bar on the city that brought you rock 'n roll"

It's a little wordy, could be cut down I'm sure, but basically saying that Cleveland set the standard for music, and now we're going to raise the bar even higher by setting the standard for the web.

Eh, it's okay :).  Just trying to keep ideas rolling.

-Joe
----- Original Message -----
From: "ken" <[address removed]>
To: [address removed]
Sent: Tuesday, October 30, 2007 12:47:02 PM (GMT-0500) America/New_York
Subject: Re: [webdesign-396] Re: Slogan

On 10/30/2007 11:56 AM Joseph James Frantz wrote:
> I had'nt considered that usage of the word Standard Ken.
> Any comments are welcome on this topic for sure. Perhaps
> synonyms for standard?...although we are using Cleveland
> Web Standards ...so hopefully that imply something different
> than standard.

It's understandable.  The best geeks understand what the term
"standards" means.  The regular streetniks who don't speak geek are
going to take it wrong.  It would have been nice if whoever coined the
term for use in the code world had thought up a different term.

Actually, though, all the connotations come from the same place.  In its
vanilla sense, a standard is what separates crap (sub-standard) from
quality.  The biggest American gas/oil company used to be Standard Oil.
  The name meant that they 'set the standard' for quality, a good
attribute.  But with all the mass-marketing that's rained on us for
decades, we're living in a Lake Wobegone world where *everything* is
above-standard and "standard" isn't so great anymore.


>
> ----- Original Message ----
> From: ken <[address removed]>
> To: [address removed]
> Sent: Tuesday, October 30, 2007 11:51:43 AM
> Subject: Re: [webdesign-396] Re: Slogan
>
> On 10/30/2007 08:40 AM al wasco wrote:
>>
>>
>> On Oct 30, 2007, at 3:57 AM, ken wrote:
>>
>>> CWSA - Serving the Web Community with Quality
>>>
>>> because we help each other, "each other" being anyone who comes to a
>>> meeting or joins us online, we are a service organization.
>>>
>>> because we focus on the server side of the web, though with a concern of
>>> what happens in folks' browsers.
>>>
>>> because we emphasize standards which, in the end, help make all web
>>> sites and web browsers work better, we promote quality.
>>>
>>
>>
>> definitely a step in the right direction. other thoughts:
>>
>> Standard is Better
>>
>> Standard is Excellent
>>
>> Setting High Standards
>>
>> Setting High Standards for Cleveland
>>
>> Setting High Standards for Cleveland's Web Community
>>
>> (you can see where this is going)
>>
>> ....
>
> Thanks, Al, for the complement.  There were two considerations when I
> was ruminating about the slogan.  The first was, "What would I want on
> my business card (if I had business cards)?"  So I sought words
> intimating the mature and august.  You're going that way too.
>
> The second was that word "standard" or "standards"....  While people
> reading this list know the word and its importance, it's too much to
> explain to folks that don't know what it means.  And "standard" to them
> is going to connote something sub-optimal, generic, nothing special,
> unfinished, and gray.  Do you want a "standard" phone, or an iPhone?
> 'Do you want to ship that 3-day delivery or standard delivery?'  Do you
> want the quality package, or the standard package...?  the pile
> carpeting or the standard carpeting?  Though we might not even know what
> the alternative is, I think most people would choose the unknown over
> the "standard".  Heck, if asked whether they'd prefer the standard
> entertainment module or the purloined unit, I'd guess most would pick
> the latter.  "Standard", to most people, is "blase".
>
> Though I really like Cleveland, we already have it in the name of the
> group (making it redundant to put in the slogan too) and we don't want
> to intimate that we might be excluding Lakewood, Independence, or even
> Akron.  Might be better to leave that out.
>
> Well, we do agree it's good to start with an dynamic, active verb.  :)
>
>
>
>
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