ClubTED presents “Are we in control of our own decisions?” by Dan Ariely

http://www.ted.com/talks/dan_ariely_asks_are_we_in_control_of_our_own_decisions.html

Behavioral economist Dan Ariely, the author of Predictably Irrational, uses classic visual illusions and his own counterintuitive (and sometimes shocking) research findings to show how we're not as rational as we think when we make decisions.

It's become increasingly obvious that the dismal science of economics is not as firmly grounded in actual behavior as was once supposed. Dan Ariely tells us why.

"If you ever go bar hopping, who do you want to take with you? You want a slightly uglier version of yourself. Similar … but slightly uglier.” (Dan Ariely)

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  • Karen5Lund

    As always, great discussion from the group. I think the size (10 to 15 people) is just about right. Almost everyone participates, with a few who mostly listen, and we get a good range of opinions and backgrounds.

    May 5, 2012

  • Kam

    part 2: His hope that studying and understanding the decision-making process can help people lead better, more sensible daily lives.

    May 4, 2012

  • Kam

    I came on here to post something, and found all these other posts – fantastic! this is from : http://www.npr.org/2012/04/27/150818706/why-do-we-cheat
    Ariely has long been fascinated with how emotional states, moral codes and peer pressure affect our ability to make rational and often extremely important decisions in our daily lives — across a spectrum of our interests, from economic choices (how should I invest?) to personal (who should I marry?). <snip>. His hope that

    May 4, 2012

  • Igor E.

    Here is a link of a data collection survey we are running to test the hypothesis that some choices greatly affect your other (supposedly unrelated) choices: http://goo.gl/hUuwk E.g. your party affiliation affects the car you drive, etc. We ask mostly silly questions, i.e. do you prefer steak or sushi and use it to make better book predictions. You can skip any questions you don't like and it's anonymous. At the end of the survey you'll see how typical your answers are.

    1 · May 4, 2012

  • A former member
    A former member

    Thanks Igor - I checked subliminal advertising on Wikipedia and it confirms its lack of efficacy in producing lasting behavioral change. I did think that there was a more compelling body of evidence supporting this one but clearly that's not the case...sorry for the bad info!

    May 4, 2012

  • Igor E.

    Some random thoughts on the topics brought up last night:
    * Nassim Taleb's 'Black Swan' is all about our (irrational) tendency to look for patterns in random events. He talks about 'Fair coin' conundrum too. http://www.barnesandnoble.com/w/black-swan-nassim-nicholas-taleb/1100358220?ean=9780812973815

    * 25th frame subliminal advertising is banned in some countries but seems to be more of an urban legend than a working method: http://www.snopes.com/business/hidden/popcorn.asp

    May 4, 2012

  • A former member
    A former member

    Thanks for the link Matt. And thanks all for a great evening and stimulating talk. If anyone is looking for an 'easy read' on some of the marketing aspects of behavioral economics and decision science I'd strongly recommend Robert Cialdini's highly entertaining book: http://www.amazon.com/Influence-Psychology-Persuasion-Business-Essentials/dp/006124189X/ref=sr_1_1?ie=UTF8&qid=1336138244&sr=8-1

    See you all next time!

    May 4, 2012

  • Igor E.

    Excellent choice of topic, lively discussion.

    May 4, 2012

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