7350 Broadway, Denver, CO
The casual games market is crowded, competitive, and yet endlessly popular. While a huge number of casual games fail to break out of obscurity, many of them find moderate to incredible success, while still being relatively easy to develop.
Although there are no guarantees of what will make a game successful, this talk will share some of the lessons and tricks learned over the course of working on 2 top-grossing casual games (and some lessons from a beautiful failure as well).
If you are currently working on a casual game, or plan to in the future, this talk will cover proven game design strategies for:
• Increasing player engagement
• Making your game viral
• Getting players to invest time and / or money into playing your game.
• Appealing to casual, mid-core, male and female players.