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Music Business: Week 3 - Music Branding and Design: Cutting Through The Clutter

  • Jul 12, 2014 · 12:00 PM
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Class Title: Music Branding and Design | What sets you apart and makes YOU stand out

Week 3: Music Branding and Design: Moderator: John McCracken Guest Speaker: Craig Maher - Craig Maher is a brand creator and professional musician. He is an alumnus of the School of Visual Arts in New York City and holds a BFA in Graphic Design & Advertising. With over 15 years of experience, Maher has worked with some of the industries top leading ad agencies and design firms. His design objective is to cultivate a strong conceptual strategy that makes each client visually distinct in the marketplace. Maher's passion for design has been recognized internationally and he has received numerous graphic design awards. In addition to his design career, he is a professional guitarist and songwriter giving him a unique insight into bridging the gap between these two parallel mediums.

Synopsis: Join us in this special discussion on the importance of branding you and your music

Speaker's website:

Class Agenda:

Phase 1: Branding

1.  What is branding?

2.  The importance of brands in the music business (case studies)

a.     The Virgin Group, Richard Branson (personas)

b.     David Geffen (creating personas)

c.     The Rolling Stones (brand loyalty)

d.     David Bowie (adaptable branding / chameleon)

Phase 2: Design

3.    Designing for the digital market place with impact “cutting through    the clutter”

4.    Scalable design from marco — micro / CD to itunes (the process)

5.    Creative brief handout:

a.     How do you describe yourself or your music?

b.     What is your target audience?

c.     What sets you apart from your competition?

d.     How to utilize the information in the brief to your advantage

e.     Turning your brand into a marketing machine (application design/ecommerce) Dave Matthews / Pat Metheny

6.      Q&A


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  • John M.

    I'm sorry Kevin. I have had to move this seminar to June 14th. I am having conflicts with scheduling the guest speakers. Everything is set now. May 24th A&R and Booking, June 7th Psychology of Music June 14th Branding.

    Anyone needing refund please let me know. Otherwise I am giving two for one for your patience.

    Pick any two of the next 3 seminars.



    May 9, 2014

    • Kevin

      Hi John. Hope all is well. A few weeks ago I asked for a refund for week 1 but have not received it yet. Let me know if you need any additional info. Thanks and hope to attend one of your events in the future.

      June 11, 2014

  • Kevin

    Hi can I use this as my free music business week since I did not want the refund for week 1?

    May 9, 2014

    • John M.

      Hi I'm sorry I have had to move this seminar. The speaker has had to cancel due to a family emergency. I will reschedule in July. I can give you a refund if need be. Sorry.

      June 11, 2014

  • Robert

    hello im Rob maynor im rnb artist im looking to attend your meeting will there be music producer there

    December 20, 2013

  • John M.

    Don't miss this great branding class with award winning graphics designer Craig Maher. Learn how to brand and package your image from beginning to end.

    September 11, 2013

3 went

Your organizer's refund policy for Music Business: Week 3 - Music Branding and Design: Cutting Through The Clutter

Additional notes: If class size does not reach a minimum of 10 i will refund your fee within 3 days.

Payments you make go to the organizer, not to Meetup. You must make refund requests to the organizer.

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