From magazine articles to webinar recordings to member e-mails and newsletters, associations have more content in their portfolio than ever before. And yet, there continues to be a demand for more — and no strategy informing the execution. With stakeholders across an organization expressing opinions and making requests, how do you set your association’s content priorities? Moreover, how do you effectively use the content you already have created? Learn how to establish priorities and reinvigorate the work that’s already been done.
About Kelsey Casselbury
Kelsey Casselbury is a creative, forward-thinking leader with 15 years of experience in print and digital editorial, marketing, and communications strategy. As the owner of KC Content + Design, she works with organizations to strengthen or refresh their branding, develop a content strategy, create visual and written content, and more. Most recently, Kelsey was the Content Director for the School Nutrition Association (SNA), where she oversaw the strategy, development, and implementation of all association content.
Kelsey has a degree in journalism from The Pennsylvania State University and is a member of the American Society of Association Executives (ASAE), the American Marketing Association (AMA), and the International Foodservice Editorial Council (IFEC). She serves as a mentor for AMA-DC’s Mentor Network Program and sits on ASAE’s Communications Advisory Professional Committee. Kelsey also spent 11 years as the publicity and marketing chair for the nonprofit Children's Theatre of Annapolis.
