Is Content Strategy just the next big buzzword for nothing in particular? Can Content Strategy solve issues that have bugged us for decades? Does every company need a CCO, Chief Content Officer, as Kristina Halvorson put it? Or is CS just a pile of BS?

Personally, I hate rhetorical questions, so here are my answers: No, yes, yes, and no. If you agree – or if you don’t – come and join us. There seems so much work to be done that we need each and every person, idea, suggestion, and conversation.

Ist Content Strategy einfach nur das nächste Buzzword, das ziemlich genau gar nichts bedeutet? Oder ist CS das beste seit geschnitten Brot und löst Probleme, die uns seit Jahrhunderten quälen? Braucht jedes Unternehmen einen CCO? Oder ist CS nur ein Haufen BS?

Ich mag keine rhetorischen Fragen, also hier meine Antworten: Nein, ja, ja und nein. Wenn Du derselben Meinung bist – oder auch nicht – dann nimm an unserem Mettup teil. Es gibt so viel zu tun, dass wir jede einzelne Person, Idee, Vorschlag und Konversation brauchen.

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Calling all Contentistas!

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  • Mathias Maul founded Content Strategy Hamburg

    on July 9

Founded Jul 9, 2011

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