Content Strategy Melbourne - Art of Money Case Study

Art of Money Case Study

Lieu Pham and Michelle Legge will present the content strategy they work on for GE's Art of Money project. Lieu is a Content Strategist at King Content. Michelle is the Senior Content and Social Manager at CHE Proximity


Who Are These People?
To get us started we'll answer this valid question with a little founders intro and a whip around the room for everyone to share who they are and where they're from, professionally speaking. This user experience is typically optimised with an alcoholic beverage in hand. In fact, lubrication by alcohol is mandatory and frequent trips to the Shebeen front bar will be looked upon favourably. Is it not booze (and yeah, coffee) that keeps this industry afloat afterall?

Lightening Talk
In the inaugural content strategy Melbourne meetup we take a look at the future of blog based content marketing through the lens of a local content case study, the 2014 launch of Art of Money, a collaboration between GE, CHE proximity, King Content and The Dubs.

Co-presented by Lieu Pham of King Content and Michelle Legge from CHE proximity, we'll share the story of this  exciting Australian content first and reveal why & how it's built to crunch out some serious ROI.

In a casual lightening talk (aka short & sweet), we'll touch on the project strategy, build & platforms, content creation, measurement & analytics, and social and paid amplification through Facebook & Outbrain.

Your Turn & Hashtag
Following the talk it's over to you guys to share your thoughts and questions. Get the ball rolling by tagging Qs and anything else with #ContentMelb. Follow us at @ContentMelb

About CS Meetup
Did you know there are more of us out there? There are indeed! From Paris to New York to Brisbane and beyond, content people use CS Meetups to celebrate the highs and bemoan the lows of pioneering this thing we call content strategy. The seeds were planted at the early CS Forums,  an annual content geek fest held in a new global location each year. If you've ever read anything by Rachel Lovinger, Erin Kissane or Kristina Halverson - the original content messiahs - CS Meetup is their legacy made local.

Next Month
When it comes to the C-word there's just so much to talk about. We're aiming to wrangle together a monthly calendar of interesting talks on local projects, global inspiration, tools and platforms. September's details will be announced soon.

Want the Talking Stick?
Does anything in the above para jump out at you? Got a story to share? We're here to give Melbourne's content people a platform, so send your ideas through and we will be in contact .

And in closing Thanks for Picking up our Bar Tab!
The first Content Strategy Melbourne meetup is being sponsored by King Content! Hat tip to King Content for shouting the cold ones. Our satisfied thirst for content knowledge and soothed social awkwardness thank you.

Join or login to comment.

People in this
Meetup are also in:

Imagine having a community behind you

Get started Learn more

We just grab a coffee and speak French. Some people have been coming every week for months... it creates a kind of warmth to the group.

Rafaël, started French Conversation Group

Sign up

Meetup members, Log in

By clicking "Sign up" or "Sign up using Facebook", you confirm that you accept our Terms of Service & Privacy Policy