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Working with Subject Matter Experts

Every field has its own form of content specialist—faculty in higher education, surgeons in hospitals, and curators in museums. However, a writer or content strategist may not have the same level of specialty knowledge. How do you make sense of and promote this expert knowledge if you have no background in that subject area, let alone an advanced degree?

This session will draw from Amanda’s experience as a web designer and content strategist at the University of Minnesota, one of the country’s largest research institutions. Here you’ll find advice for establishing rapport and getting your work done:

- Hear how to build an expert’s trust in your knowledge and skills.
- Get tips for working with difficult specialist personalities, from the complete technophobe to the extreme early adopter.
- Learn how to channel your specialist’s expertise (even highly technical stuff) into great web content
- Share your own questions, triumphs, and war stories.


A note about the space:

Amanda has reserved a new, interactive “pod’ style room for us.  It’s an awesome example of the new classroom designs that the U is doing!



Join or login to comment.

  • Mackenzie

    I'm looking for a content strategist for my local online arts and culture publication - check us out!

    August 13, 2013

    • A former member
      A former member

      Hi Mackenzie. Looked at your site, pretty cool. What platform is it on? I know you mentioned that you're looking for a content strategist, but I was looking at it from a visibility perspective. I noticed it did not render very well on my android. I would imagine that the nature of your site being a local events based site, a good amount of your traffic would be mobile in nature. While good content is important, UX and visability is probably a little more important. Just sharing some thoughts

      August 14, 2013

  • Amanda C.

    131B is in the back corner of the lowest level - we'll likely get rolling around 6:30ish, so don't worry, you're not running super late. :)

    July 31, 2013

  • Milosz P.

    Not able to make it either incase anyone is looking for extra spots...

    July 31, 2013

  • Leah K.

    Have to take my oldest daughter to get a sports physical before she starts high school next month (!). Sorry!

    July 30, 2013

  • Jason L.

    Boo - can't make it after all.

    July 30, 2013

  • Renee M.

    Was looking forward to this but now have dinner mtg.

    July 30, 2013

  • Amanda C.

    This will be held in room 131B in the STSS building. Woo!

    July 26, 2013

  • A former member
    A former member

    Sorry I can't attend. Summer has far too many activities! Hope to see you next time.

    July 23, 2013

  • Renee M.

    Great idea. Thanks for organizing this, Lora, and for facilitating this, Amanda.

    July 18, 2013

  • A former member
    A former member

    Sounds like a great topic!

    July 17, 2013

  • Jack F.

    Looking forward to it!

    1 · July 17, 2013

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