Content Strategy - Minneapolis Meetup - Structured Content

The next Content Strategy Meetup Minneapolis will feature Meghan Seawell of Brain Traffic:

New content management challenges in an adaptive world

A proliferation of new devices means unprecedented content management challenges. We suddenly need to reshape, rethink, and redesign our content to work on smartphones, tablets, apps, social channels, eBooks, and more including what's yet to come.

This presents new challenges for content management systems. In order to get content to work across many devices, we need to separate content creation and management from display. Content needs to live in its own structured, semantically rich environment, so it can be easily accessed and manipulated across platforms.

To do this successfully, we need to dramatically rethink the CMS. And we need to do it with a deep understanding of workflow and the authoring experience.

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  • Jo M.

    WOW. Outstanding presentation by Meghan Seawell. Exciting, inspiring information about the future of CMS and of how we think about, plan for and create content. Prepares me for what's to come. Thank you!

    April 25, 2012

  • Michael B.

    Interesting to see how responsive design is affecting content strategy, but the fact that the presentation was originally created for web developers, not content creators, somewhat limited its value.

    April 25, 2012

  • Jason S.

    I did an analysis of my org's Google Analytics data, and yeah .. the numbers support the need to plan for this challenge. The numbers are posted at http://thoughtsontechnology.tumblr.com/post/21633531278/analytics-confirm-the-need-for-adaptive-web-design-and

    April 24, 2012

  • Beth M.

    Although I'm unable to attend I was able to hear Meghan speak about next generation CMS at minnebar and thought she provided a lot of great ideas and points for discussion. Definitely worthwhile for those who are able to make it!

    April 18, 2012

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