March 22, 2010 6:30 PM - 19 attended
Content Analysis: From Inventory to Insight
Content Strategy New England is pleased to welcome Colleen Jones, content strategist and Principal of Content Science.
Description
Understanding your content needs is the critical first step in your content strategy. Sure, it begins with a content inventory in a big spreadsheet. But that's not where it should end. How do you dig deeper? How deep should you dig? What will you discover? Using plenty of practical examples, Colleen Jones will reveal the important elements of content analysis.
About the Presenter
Colleen is the Principal of Content Science, a boutique content strategy consultancy. As an enthusiastic pioneer in user experience, Colleen has guided strategic initiatives for large brands such as InterContinental Hotels Group, Centers for Disease Control & Prevention (CDC), and Cingular Wireless (now AT&T). She also participated in the landmark Content Strategy Consortium at IA Summit 2009. Jones is Chair of CHI*Atlanta, organizer of Atlanta Content Strategy, and a notable author.
-
-
Rick Allen
Hi Carissa! Yes, the hashtag is #CSNE. Look forward to seeing you there! - @epublishmedia
Posted March 21, 2010 at 6:43 PM -
Rick Allen
Big thanks to Colleen Jones who brought quality content to CSNE and won the crowd with content analysis. You can learn more about this topic and others related to content strategy by following Colleen on Twitter (http://twitter.com/leenjones
) and her blog (http://www.leenjones.com/).Posted March 23, 2010 at 1:02 AM -
Matthew Grocki
More info on the Content Strategy conference in Chicago in June is here. www.webcontent2010.com
Posted March 23, 2010 at 8:22 AM -
Jeremy Sacco
Nice blend of presentation and discussion at this meeting. And it was refreshing to be surrounded by other people who put content first!
Posted March 23, 2010 at 8:56 AM -
Rick Allen
Photos from this event have been added to the photos section. Feel free to tag yourself. I also posted higher resolution photos on Flickr with names and Twitter handles: http://j.mp/but84l
Posted March 26, 2010 at 9:09 AM
-
-
Matthew GrockiAssistant OrganizerColleen's presentation on demystifying content analysis and making a case for why it needs to be an integral part of your content strategy, was brilliant. Everyone's questions at the end augmented the presentation and opened up a good discussion.
-
-
-
Jim SpencerThe speaker was first rate in her content, knowledge, poise, delivery and clear expertise. I learned a lot from this meeting and have a lot of admiration for the folks working in Content Analysis and Content Strategy. In fact it dawned on me tonight that this subject is sky rocketing in my estimation of its importance to my work. The audience was alert and engaged and asked thoughtful questions. There was even a nice spread in the back of the room including beverages, chips and dips and fruit and cheese.
-
Eric DubinerI enjoyed the topic and the conversation with the very diverse group of people at the meeting - am looking forward to the next meeting!
-
-
-
-
-
-
-
-
-
-
Other nearbyMeetups
The Meetup Groups shown here are topically similar to Content Strategy New England.
Groups are more likely to be displayed here if they:
- have a Meetup scheduled
- have a high rating
- have a group photo
- are "public" and not "private"
- have shown they are likely to stick around (older than 30 days)
-
515 Sparks
-
-
131 stackers
-
-
-
near Boston
Is there a hashtag for this meetup? Looking forward to it!
(although have to find a way to balance with Wonder Women of Boston event at the same time).