Join content strategist Eileen Webb to talk about integrating content questions into your development process when the team or budget size doesn't allow for a full-time content strategist.
Many of the challenges that come from building a responsive site are based not in the technical implementation, but in the content. All your copy is now readable on a small screen, but is it useful there? Is it still serving the site and business goals? Who's actually going to write those blog posts?
We’ll talk about some approaches that content strategists use to figure out how (and if!) content should be displayed on your site, whether you’re dealing with a heavy archive of articles or a nimble webapp. We’ll explore techniques and questions you can integrate into your workflow that will help you and your client think through the long-term content needs and goals of a new site.
This talk is geared towards developers and designers, or anyone working on the web who wants to dip their toes into strategic waters.