Derek S.


Belvedere Tiburon, CA

Member since:

June 3, 2010


Please tell us a little about yourself. What is you job title and/or professional role?

Editor in Chief, CSO

Do you currently practice web content strategy or have an interest in moving into the field? Please explain.

I set the content strategy for my brand - including both print and online, which do not serve exactly the same audience.

How might you contribute to group discussions and/or the field?

Offer the perspective of a journalist serving a B2B market. Ask me about: creative re-use and repackaging of old (evergreen) content.

What do you hope to gain from participation in Content Strategy New England?

Other perspectives! My whole professional POV is that the organizations that best integrate content, UX, audience development, SEO, etc will be the winners.

Website and/or Twitter address;


I'm the editor of and CSO magazine, which cover security issues. Have developed an interest in SEO and content strategy over the past several years. I am much more fun than this introduction would imply. :)

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