Belvedere Tiburon, CAUSA 94920
June 3, 2010
Editor in Chief, CSO
I set the content strategy for my brand - including both print and online, which do not serve exactly the same audience.
Offer the perspective of a journalist serving a B2B market. Ask me about: creative re-use and repackaging of old (evergreen) content.
Other perspectives! My whole professional POV is that the organizations that best integrate content, UX, audience development, SEO, etc will be the winners.
I'm the editor of CSOonline.com and CSO magazine, which cover security issues. Have developed an interest in SEO and content strategy over the past several years. I am much more fun than this introduction would imply. :)