Boston, MAUSA 02116
January 4, 2011
President of Avitage (www.avitage.com) We provide services that help B2B organizations create, manage and deliver content like publishers - with formal process and frameworks - to accelerate customer's buying process and improve business outcomes.
President of Avitage responsible for all aspects of the business, but especially our vision, values, methodologies and customer engagement and satisfaction.
For over 15 years we have helped B2B selling organizations develop and execute content strategies that support web and multimedia communications -- especially by enabling the front line to select, assemble and deliver relevant, mediated content.
I'm interested in re-thinking the traditional content production process, rules and techniques to adopt those that support new requirements of content marketing -- especially multipurpose, multi-format and multi-media content.
We are seeing the convergence of new technology, marketing and sales perspectives, and many content disciplines coming together to support new requirements. I'm looking for exposure to those practicing in this area as well as user perspectives.
www.avitage.com http://salesvpi.avitage.com @salesvpi @avitage