Internationally-recognized content strategy maven Ann Rockley is the featured presenter at our next Content Strategy San Francisco Meetup, Monday, April 23rd at 6:30pm. Known amongst professionals around the globe as the "mother of content strategy", Rockley created the "unified content strategy" in the late 1990s and documented it in her recently revised best-selling business book, "Managing Enterprise Content: A Unified Content Strategy" (2012 New Riders, Second Edition). While content strategy only recently became a hot area amongst content professionals, Rockley has been helping content-heavy organizations around the globe think strategically about how to deliver the right information, to the right people, in the right format and language, using a systematic, repeatable approach. With the popularity of smartphones, tablets, and eReaders, a unified strategy is needed more today than ever.
Attend this one hour presentation and learn what you need to know to ensure that your content works on both the most basic eBook eReader as well as tablets, smartphones and laptops, while still producing high quality content appropriate for print. You discover how thinking strategically about your approach can help you design a content-centric workflow that will enable you to reach your customers anywhere, anytime on any device.