Digital Content Strategy for Reaching Customers Anywhere, Anytime, on Any Device

Internationally-recognized content strategy maven Ann Rockley is the featured presenter at our next Content Strategy San Francisco Meetup, Monday, April 23rd at 6:30pm. Known amongst professionals around the globe as the "mother of content strategy", Rockley created the "unified content strategy" in the late 1990s and documented it in her recently revised best-selling business book, "Managing Enterprise Content: A Unified Content Strategy" (2012 New Riders, Second Edition). While content strategy only recently became a hot area amongst content professionals, Rockley has been helping content-heavy organizations around the globe think strategically about how to deliver the right information, to the right people, in the right format and language, using a systematic, repeatable approach. With the popularity of smartphones, tablets, and eReaders, a unified strategy is needed more today than ever.

 

Attend this one hour presentation and learn what you need to know to ensure that your content works on both the most basic eBook eReader as well as tablets, smartphones and laptops, while still producing high quality content appropriate for print. You discover how thinking strategically about your approach can help you design a content-centric workflow that will enable you to reach your customers anywhere, anytime on any device.

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  • Moira H.

    Learned a lot - it was great - thanks!

    April 25, 2012

  • A former member
    A former member

    This was my first meet up but I enjoyed the presentation and felt like there were some great take home messages. I ended up coming in a little late (parking) but would have loved to have more time to mix, mingle, and socialize before or after.

    April 24, 2012

  • Greg D.

    Topics covered was spot-on. Great to rub elbows with professionally like-minded folks.

    April 24, 2012

  • N Lynne F.

    Great - direct and expert comments and presentation

    April 24, 2012

  • Charles W.

    Excellent to hear Ann Rockley's view of how to address the fracturing of digital platforms through a modular component-based content strategy. Thanks to all for organizing this event!

    April 24, 2012

  • Greg D.

    First time at the meetup for me... kudos for putting this on. Great stuff! Hope I can attend in the future. Looking forward to reading over Ann's book. Content covered looks very timely for me.

    April 24, 2012

  • Scott A.

    Ann will have copies of her new book available for sale tonight for $30. It's called "Managing Enterprise Content: A Unified Content Strategy" -- regularly $39.99.

    April 23, 2012

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Refunds offered if:

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