Grab a copy of "Managing Enterprise Content: A Unified Content Strategy" tonight!
Monday, April 23, 2012 11:37 AM
Hey Content Strategists!
I'm excited to be one of the hosts for tonight's SF Bay Content Strategy Meetup. I've arranged for us to hear from internationally-acclaimed content strategy guru, Ann Rockley. Known as the "mother of content strategy", Rockley has developed a systematic and repeatable approach for creating, managing and delivering content. It's called the "unified content strategy", an approach in use at content-heavy organizations around the globe. Rockley will talk about the need for such an approach, how it provides benefits those who adopt it, and what's required of the organizations that chose to do so. She'll also take questions from the audience.
I'll have copies of her book, "Managing Enterprise Content: A Unified Content Strategy" (New Riders, 2012) available for sale at the meetup for just $30 (regular $39.99). If you'd like to learn more about the book, see the table of contents, and read a sample chapter, visit: http://www.managingenterprisecontent.com
Hope to see you tonight!
SCOTT P ABEL
The Content Wrangler
San Francisco, CA 94114
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