Another topic I hear on a lot of lips is Voice and Tone. How do we create voice and tone guidelines?
Who uses them?
What impact can they have?
How do they contribute to other parts of content strategy?
Have we found ways to test them?
I think this would be an interesting round-robin where we can create a pre-set list of questions and then go around the group and people can contribute their answers. We can make a resource out of it!
Again, great for a Happy Hour, small group or main event. If your business would like to host such an event or you are a speaker with particular interest and background in this topic and would LOVE to present, contact Misty at http://www.meetup.com/Content-Strategy-Seattle/suggestion/
Building strategies that help people find and act on useful information.
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I'm a communicator who advocates for usability, process improvement, and proper punctuation.
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