Christopher Johnson, the naming and verbal branding specialist behind the Name Inspector, joins us to discuss content at its most precise: the art and craft of microcopy.
His new book Microstyle: The Art of Writing Little was just published. You can get a copy ahead of time or show up and find out what it's all about at the meetup. (Dwight Garner in the New York Times digs it.)
NEW SPACE: The kind and amazing folks at the School of Visual Concepts are letting us use a classroom -- we'll be in 106.