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Content Strategy Seattle Message Board › Content Strategist opportunity at AdoptUSKids

Content Strategist opportunity at AdoptUSKids

A former member
Post #: 2
Content Strategist for Digital Media, AdoptUSKids

AdoptUSKids is seeking a Content Strategist to join an accomplished team of digital media specialists with a goal of understanding and meeting our audiences’ content needs while supporting the mission of AdoptUSKids.

This is a full-time position working at Northwest Resource Associates in Seattle in collaboration with 5 child welfare organizations located across the US.


  • Work with nonprofit and government stakeholders of the AdoptUSKids project to manage the editorial process and production of all online content, including updating and creating new workflows for content production when needed
  • Determine content structure and requirements for the website, inventory existing content, identify gaps, and evaluate possible sources for additional material
  • Serve as the lead editor for all content, both online and offline, to ensure it adheres to AdoptUSKids style and voice (including best writing practices for the responsive design)
  • Write, edit, and update website content on a regular basis, including overseeing the work of contract writers when needed
  • Coordinate content development for monthly email campaigns and manage the lists of email subscribers
  • Assist in the development of AdoptUSKids marketing and social media strategies to assure a consistently identifiable brand across the AdoptUSKids project
  • Collaborate on overall UX strategy, including analytics reporting for the website and email campaigns

Required Skills and Experience

  • Demonstrate capacity to evaluate and recommend solutions for creating, enhancing, and organizing online information
  • Strong skills for organizing a large volume of information to meet the end user's needs
  • Ability to analyze, strategize, and manage content
  • Advanced knowledge of using bulk email service providers and list management tools
  • Basic proficiency in HTML and CMS platforms
  • An understanding of keywords and meta tags for search engine optimization
  • Effective writing style that is fresh, consistent, and customer friendly
  • Ability to deliver a consistent message suited to different platforms and audiences, and champion the use of plain language
  • Proficient in AP style and English grammar
  • Interest or experience in use of social media to expand a project's mission
  • Ability to be flexible and adjust to a changing work environment
  • Team player with strong collaborative skills

Desired Skills and Attributes

  • Nonprofit or government experience
  • Enthusiastic, dependable, positive
  • Self-starter
  • Detail oriented, multi-tasker
  • Excellent verbal and written communication skills
  • Strong organizational skills
  • Customer service oriented

AdoptUsKids is supported solely by a cooperative agreement between the Children's Bureau, Administration for Children & Families, the US Department of Health & Human Services, and the Adoption Exchange Association. AdoptUsKids collaborative partners include: University of Texas at Austin School of Social Work, Northwest Resource Associates, North American Council on Adoptable Children, and The Adoption Exchange Inc. The project is currently funded through September 2017.
The mission of AdoptUSKids is two-fold: to raise public awareness about the need for foster and adoptive families for children in the public child welfare system; and to assist U.S. States, Territories, and Tribes to recruit and retain foster and adoptive families and connect them with children.
Northwest Resource Associates is a multi-faceted non-profit agency that provides an array of services for the human services community. With six offices in three states, we have been successfully designing, developing, implementing, managing, and evaluating programs since 1980. Our services are diversified, individualized, responsive and inclusive.
Northwest Resource Associates offers attractive benefits and competitive non-profit compensation.
Email letter of interest, resume, salary requirements, and contact information for three (3) professional references to: Anna Marshall
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