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This weeks speaker

From: Steve S.
Sent on: Tuesday, November 2, 2010 8:31 AM
Event Description:

Your events and tradeshows are a big investment. Are you sure you're getting a return?
Join us on Friday, November 5 when Barry Seidenstat of ROI Communications Solutions will show how to produce cost efficient, high return events that address the needs of attendees while delivering powerful, measurable, strategic results for your organization. Managers and event planners will learn how to employ proven tools to ensure event success and achieve measurable return on their event investment (ROE). Define measurable objectives and develop an event plan to achieve those objectives. Focus your resources on event elements that achieve the greatest return - and reduce or even eliminate spending on those that don't. Leverage attendee input to overcome internal politics and secure management buy-in. Most importantly learn how to calculate your event?s ROE.

About the presenter:
Barry Seidenstat has over 26 years of broad experience in brand marketing communications, event management and production, channel marketing and communications, brand management, and database lead generation management. Throughout his career he has been recognized for his ability to develop and implement strategies that market and sell, increase productivity, enhance quality and improve cost effectiveness.

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