Do you need an amazing story to tell at meetings or during a presentation? Are you trying to launch or rebrand a product and want an enticing hook? Does your mission statement need an overhaul?
In this two-hour workshop at WeCross, we'll look into the many ways you can incorporate personal stories into your business and professional life. Through a series of improvisation, writing, and pitching exercises, students will have the opportunity to workshop individual stories to take back to the office or boardroom. We'll also delve into the specific uses of storytelling in business, from marketing and public relations to product design and human resources.
By the end of class, each student will have at least one story to take away and a deeper understanding of the role of storytelling in business.
About the Teacher
Andrew Linderman has a B.S. from the University of California, Berkeley. Andrew currently teaches storytelling with the Brooklyn Brainery and The Moth, and is the executive producer of Local Stories, a monthly storytelling series featuring writers, comedians and perfromers from all over New York City.
Prior to his work as a storyteller, Andrew trained as an actor and improvisor at the Upright Citizens Brigade and the Atlantic Theater Company in New York City. Andrew has also worked as a city planner, a radio DJ and an economist and has lots of stories to tell.