Celebrate the release of Beaujolais Nouveau

Beaujolais had always made a vin de l'année to celebrate the end of the harvest, but until WWII it was only for local consumption. In fact, once the Beaujolais AOC was established in 1937, AOC rules meant that Beaujolais wine could only be officially sold after December 15th in the year of harvest. These rules were relaxed in 1951, and the Union Interprofessionnelle des Vins du Beaujolais formally set November 15th as the release date for what would henceforth be known as Beaujolais nouveau.

A few members of the UIVB, notably the négociant Georges Duboeuf, saw the potential for marketing Beaujolais nouveau. Not only was it a way to clear lots of vin ordinaire at a good profit, but selling wine within weeks of the harvest was great for cash flow. Hence the idea was born of a race to Paris carrying the first bottles of the new vintage. This attracted a lot of media coverage, and by the 1970s had become a national event. The races spread to neighbouring countries in Europe in the 1980s, followed by North America, and in the 1990s to Asia. In 1985, the date was changed to the third Thursday in November to take best advantage of marketing in the following weekend.

Join us for Happy Hour at Sophie's Bistro!

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  • Sally B.

    Reservation is for 6 pm. I forgot to mention that. I'll be there at 5 for happy hour as well.

    November 16, 2012

    • Linda M.

      Thank you, Nancy. Would love to see you again soon. Bright brews, we got 2 new puppies. Photo are on Facebook. Are you?

      November 18, 2012

    • A former member
      A former member

      IM GLAD YOU DID. THEY WILL HELP TO HEAL THAT AWFUL SPACE IN YOUR HEART. NO I AM NOT ON FACEBOOK. IM NOT A COMPUTER PERSON.

      November 18, 2012

  • A former member
    A former member

    The Beaujolais Nouveau was missing***!***

    November 17, 2012

  • Connie C.

    Good friends - new and old - gathered to raise a glass together.

    November 17, 2012

  • A former member
    A former member

    I was disappointed that the point of the celebration was not coordinated with the owner of the restaurant so that he had a nice Beaujolais on hand - sort of the point of the event and the absence was duly noted

    November 17, 2012

  • Linda M.

    Was so sad to not attend, but my beloved Sheltie of 14 years died yesterday afternoon while I was at work. Our little family was saying goodbye to her. Hope to join you all soon.

    November 17, 2012

  • A former member
    A former member

    didnt have it

    November 16, 2012

  • Sally B.

    OK. I have a reservation for 4 at 6 pm so anyone that wants please join me. I requested near Connie's table.

    November 16, 2012

  • A former member
    A former member

    WILL ANYONE BE STAYING FOR DINNER?

    October 24, 2012

    • Karen O

      It would be a good idea after drinking the wine.

      November 5, 2012

    • Sally B.

      I'm interested too. I'll make a reservation for 4, OK.

      November 16, 2012

  • Linda M.

    Not a "day late and a dollar short" we showed up at Sophies tonight, a week early.

    November 9, 2012

  • A former member
    A former member

    I DONT DRINK WINE, B UT WOULD BE INTERESTED IN HAVING DINNER AFTER THE HAPPY HOUR.

    November 5, 2012

  • Zooma

    Looking forward to it.

    October 28, 2012

  • A former member
    A former member

    Can't wait to meet you all!

    October 27, 2012

  • A former member
    A former member

    I would love to join you Connie & the group.

    October 24, 2012

14 went

  • Connie C.
    Organizer
    Event Host
  • A former member
  • A former member
  • A former member
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  • A former member
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  • A former member
    +1 guest
  • A former member
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    +2 guests
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    +1 guest
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