For every category in the nonprofit world, competition is steeper for an increasingly small pool of money – but that hasn’t slowed demand for services. How do differentiate?
The nonprofits that are affecting change and winning an “unfair” share of the dollars are the ones with the strongest, most distinct cultures. Donors and volunteers buy into the culture of these organizations the way consumers buy into the culture of brands like Apple and Whole Foods.
We'll explore how to build an engaging brand culture like this is to start from the inside with your employees, volunteers, and executives. If your internal culture is strong, you will build a powerful brand that attracts volunteers, donors, and attention magnetically.
BRANDEMiX is traveling around the country helping nonprofit marketing and HR leaders learn to build strong brands by leveraging their own culture. We're hoping to have fun with a purpose: Teaching people about this dynamic, new way of thinking about nonprofit branding while also bringing industry leaders together to trade war-stories and case studies.
Come out and have some fun. Learn about this emerging brand strategy and meet other industry leaders in your hometown.
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