Developing a Customer-Centric Organization: The Eloqua Journey

TOPIC: Developing a Customer-Centric Organization: The Eloqua Journey

Join us to hear about Eloqua’s on-going journey to develop a customer centric organization.  Kia Puhm will describe their Ideal Customer Experience (ICE) initiative that was started 2 years ago. Kia will share what her team did; what they have learned, and where they are going.


Kia Puhm, is the Vice President of Customer Experience at Eloqua.  Eloqua, a wholly-owned subsidiary of Oracle, is the leading provider of modern marketing automation and revenue performance management software.


• 6:30 pm -- Doors open - Wine and light snacks will be provided

• 6:30 - 7:00 pm -- Networking - Reconnect and meet new colleagues

• 7:00 - 7:30 pm -- Presentation

• 7:30 -- Discussion and Q&A


Join or login to comment.

  • Surinder S.

    Curious question:

    Many IT Services Consulting industry has a v specific defined role called SDM = Service Delivery manager for about the past 8-10 years.
    -- this role has been described as account & client specific and represents the "voice of the client" within both client and vendor organization; and works "in parallel" with Account Executive etc
    -- does this sound a lot like Cx Manager role?
    -- And if not what are the differences - as SDM is defined with process & governance & standardization for past many years (like PMP or ISO etc)

    December 18, 2013

  • Pam

    December 18, 2013

  • A former member
    A former member

    Hi everyone, my apologies I will not be able to attend tonight. Enjoy the event! Happy holidays to all, and I look forward to attending the next event in the new year.
    - Michael

    December 17, 2013

    • John P. K.

      Have a safe and happy holiday Mike. I hope to see you at the next event in the New Year.

      December 18, 2013

  • John P. K.

    Thanks to everyone that attended the event. Kia's presentation was fantastic!

    December 17, 2013

  • Andrea P.

    Unfortunately, have to change my rsvp. I have to be out of the city so am unable to attend this meeting. Look forward to the next

    December 16, 2013

    • John P. K.

      I'm sorry to hear you can't make it Andrea. Have a safe and happy holiday. I hope to see you at the next event in the New Year.

      December 16, 2013

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