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Customer Success vs. Marketing

Join us for the next Customer Success Meetup event. 

This event will be hosted by community members Chad Horenfeldt and Julie Persofsky from Influitive.

Customer Success vs. Marketing: The new B2B alignment battle

The battle between customer success and marketing is relatively new to B2B organizations as the customer success department is a more recent development and these two groups typically had separate goals. Times have changed. Many marketing organizations are charged with marketing through the entire customer lifecycle and that’s when these two groups started to bump heads regularly. We'll cover how these two groups need each other and how they can work together to achieve amazing results.

About the Speaker

Chad Horenfeldt loves customers and is passionate about the profession of customer success. He relies on his 13 plus years of experience helping companies of all sizes maximize technology to propel their business. At Influitive, Chad is the Director of Customer Operations and is charged with creating the best customer experience possible to increase customer advocacy that will ultimately lead to a constant stream of referrals.

Prior to Influitive, Chad spent 8+ years at Eloqua in customer success, eventually leading the customer success team. Much of his customer success journey is captured on his blog and he also founded the LinkedIn group Customer Success Managers in Action.

Agenda

• 6:30 - 7:00 pm -- Pizza!

• 7:00 - 8:00 pm -- Presentation and Q&A

• 8:00+ pm -- Networking

Event Sponsors 

• Influitive

• Amity 


Join or login to comment.

  • Christian

    Thank you for having me. I'm glad to be part of a group of professionals in the growing field of customer success! :) Looking forward to the next meetup!

    April 2, 2014

  • John P. K.

    Here's a blog post about the event: http://getamity.com/2014/04/02/customer-success-meetup-4-growing-strong/. Share with colleagues that may be interested in the group.

    April 2, 2014

  • A former member
    A former member

    Great event! Thanks Chad, Julie, and John for the organization! Awesome to connect with such a good group of people. Please feel free to add me on linkedin: http://www.linkedin.com/in/juliasulonen

    April 2, 2014

  • John P. K.

    Thanks to Chad, Julie and the rest of the Influitive team for hosting last night's meetup. I received a lot of positive feedback and people are already looking forward to the next event.

    3 · April 2, 2014

  • Vanessa

    would love to be there to see everyone and Chad's session, however I will be at an event in our SF office... hope to catch all of you at the next event :)

    March 10, 2014

    • Chad H.

      This event will be better :)

      March 28, 2014

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