Sense-making & Strategy: With Will Evans

  • October 7, 2013 · 6:00 PM
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We are very pleased to have convinced the awesome Will Evans to visit Melbourne in October. He's agreed to give the following talk.

Sense-making & Strategy:

Framing Applied Complexity Thinking from a UX Designer's Perspective

Designers make explicit the normally implicit processes of sense-making and framing during collaborative research, visioning, affinity diagramming, story telling, as they attempt to make meaning out of research data through interpretation and modeling. Hopefully, through a rigorous process of sense-making and framing, we can come to know the nature of a system, of people within that system, and collaboratively come to see and test our underlying assumptions about what we posit to be people’s problems and craft strategies and products to solve them.

For those of you familiar with Dave Snowden's Cynefin sense-making framework, the above paragraph must be setting off a lot of connections in your head right now; the previous paragraph on design thinking acting as a catalytic probe which your pre-frontal cortex matched to previously known positive patterns. This talk will explore the connections between design research, design thinking, and Cynefin. Using case studies based on experience at The Library Corporation and TLCLabs, we'll explore decision making and management under conditions of friction, adversity and uncertainty within a two thousand year old industry.

Will's Bio

Will Evans is the Director of User Experience Design at The Library Corporation as well as TLCLabs, the enterprise innovation lab. At TLC, Will is responsible for working across the organization to create extraordinary user experiences and new product innovations. Will is also the Design Thinker-in-Residence at NYU Stern's Berkley Center for Innovation.

Before TLC, he led experience design and research for TheLadders in New York City. He has over 15 years industry experience in interaction design, information architecture, and user experience strategy. His experiences includes directing UX for social network analytics & terrorism modeling at AIR Worldwide, UX Architect for social media site Gather.com, and UX Architect for travel search engine Kayak.com. He worked at Lotus/IBM where he was the senior information architect, and for Curl - a DARPA-funded MIT project when he was at the MIT Laboratory for Computer Science.

Will's work in research and design has been featured in numerous publications including Business Week, The Economist, Business Insider, Fast Company, Time Magazine, Fortune, MSNBC, Fox Business and the Wall Street Journal.

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  • Dan P.

    Excellent presentation. Looking forward to the slides.

    October 8, 2013

  • erik p.

    great presentation, good mix of theory and practive

    October 8, 2013

  • Shim M.

    Thank you very much for an excellent presentation. Would the presentation pack be available for download?

    October 8, 2013

  • Steve T.

    Very interesting seeing the world of programing and human development entering the same space. Not sure who's leading who :)

    October 8, 2013

  • Kathryn M.

    Thanks for a very interesting intermeshing of ideas.

    October 8, 2013

  • Daryl C.

    Thanks very much for organising guys. Very in depth chat but never felt lost in detail nor discussion, was always relatable. Would love to hear from more speakers like Will!

    1 · October 7, 2013

  • Leigh W.

    Really interesting. A very engaging speaker who obviously knew his stuff. Glad I came.

    2 · October 7, 2013

  • Tony B.

    Running late due to cancelled train :(

    October 7, 2013

  • Deb

    Sadly I'll be away for work and miss the presentation but hope we might have a chance to review some of the key learnings at the next meetup.

    October 6, 2013

  • Greg S.

    I'm going to be in Perth, alas, but I would greatly appreciate any slides presented if Will shares them. Will you be audio recording?

    September 3, 2013

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