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The Empire Books Back

  • Dec 18, 2013 · 7:00 PM
  • This location is shown only to members

Toothpick case study presented from both the owner´s and the developer´s point of view.


Jozef Wallis
Toothpick Co-Founder and SVP:

Gone are the days of ringing round to dentist practices trying to find appointments, prices and information about treatments – Toothpick gives real time visibility of dentists’ calendars and provides all the information you need about the practice, including reviews, online or on your tablet or mobile.

Since launch, we have sent 60,000 patients to 3000 dentists around the UK in real time, in just four clicks. Now live in UK, Holland, New Zealand, Australia …

Jozef brings with him over 15 years of experience in European and American web and media industries. His passion for identifying vital marketing opportunities and building strong client relationships will ensure that Toothpick is launched into a diverse and receptive market.


Peter Pohar
Co-de Founder and STL:

Toothpick is more than just a portal, we are solving patients problems with several products. Of course, while those were being developed, we encountered a couple of technical bumps we needed to solve.

We will take a look into how the desktop application was developed entirely with HTML5 and JS and deployed to Windows/Linux/OS X, how we are dealing with the API and optimizing its requests for speed, how we are using Postgres for search and not the outside engines (yet or never?), how we are invalidating cache from DB directly, how we are scaling the hardware behind it and where.

All in all, loads of technical crap, but stiff drink is provisioned for after the event. 


Is it worth the wait?

You bet your shiny metal hindquarters!
Beer awaits at Frenk’s.
The one next door, yes.

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