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DC Agile User Group: Lean UX for Enterprise & Startups presented by John Whalen

Lean UX for Enterprise & Startups - presented by John Whalen

Large enterprises and startups both struggle with creating products with great user experiences in shorter timeframes.

In a majority of cases the challenges are:

• difficulty balancing user and business needs

• strong development teams but difficulty integrating UX into their process (e.g., Agile sprints)

• early prototypes were unsatisfying to users

John will present Lean UX techniques that help to produce the optimal user experience, but in a tighter timeframe. Based on his experience, he describes the techniques that worked best.

He will answer some common questions related to practicing Lean UX:

• Doesn't UX work interfere or slow down the sprint cycle?

• Does this work for a company like mine (Startup, Enterprise, Healthcare, Government)?

• What was the composition of the most successful teams?

• How can we do this too?

presented by

John Whalen, Principal, Strategy & User Experience, Brilliant Experience

John Whalen has a PhD in Cognitive Science with over 15 years of User-Centered Design experience. He currently leads Brilliant Experience – a consultancy providing user experience research, strategy and design to both large enterprises and funded startups. 

John’s specialty is to provide businesses with competitive advantages using a mix of user research insights and expert knowledge of human vision, attention and memory. He has experience (and great stories to tell from) working with Fortune 500 clients in the ecommerce, financial, healthcare and government verticals. John’s focusing on helping large enterprises adopt lean user experience techniques, and also creating user experiences for multimodal devices like Google Glass.


VENUE: Microsoft - Friendship Heights Location

Microsoft has graciously offered to host the meeting in their Friendship Heights office location.

The venue is at:

5404 Wisconsin Ave, Suite 700, Chevy Chase, MD 20815.

NOTE: The meeting room is on the 7th Floor.


See Metro/Parking details below:

View Larger Map

Public Transportation

The Microsoft venue is very convenient to public transportation, right next to the Friendship Heights Metro stop on the Red Line.


There is a parking garage adjacent to the Microsoft facilities. Park in the Bloomingdale/Whole Foods lot. There's a small parking fee.

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  • Charlotte A. M.

    Thanks Manjit! An enlightening presentation!

    Given the Standish Group's annual Chaos Report, on the state(successes and failures) of the software industry, the tenets of UX Design offer a plausible strategy and address the core of the problems identified in the report. Coupled with the Agile/Scrum lifecycle perhaps this could be a winning approach. It would be similar to solving Ehman's Wow! Signal.

    Can I get the slides from Dr. Whalen's presentation? Pleassse!

    May 15, 2014

  • Melissa

    I really enjoyed John's presentation! Thanks so much for organizing, Manjit!

    May 15, 2014

  • Carlos P.

    Very interesting and quite a learning experience.

    May 14, 2014

  • Charlotte A. M.

    I look forward to this presentation. Last month's meeting was excellent. I really enjoyed the speaker as well as the product demo These real world, practical presentations provide very helpful insights. Thank you Manjit for all of your efforts!

    April 29, 2014

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