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Effective Proposals

Effective Proposal Writing - Good content doesn't just appear. Writing proposals is a must for most businesses – to win new contracts or retain existing clients. There are few companies who have the time or resources to develop content that sets them apart. Many companies ask their sales people to craft content, when in reality, the content needs to be a blend of technical and marketing styles. Five days and five hundred pages? It seems a little excessive, yet we’ve seen it happen. The sales team gets the RFP at the last minute and wants, desperately wants to respond. Is it possible? It can be, with the right team in place and the right content already developed! Learn some tips and tricks whether you're a small business or focused on subcontracting to help you succeed in proposal development.

Stacia D. Kelly, PhD, has engineered marketing documentation, sales support documentation, proposals and presentations for almost 20 years in the Washington DC Metro area. Her clients have spanned the globe; she works regardless of time zone and expects her team to do the same. Stacia has written numerous articles, been interviewed for the Harvard Business Review, presented at industry events around the nation, and taught at local colleges in the past several years. In 2002, she received her Master’s Degree in Professional Writing and Editing from George Mason University, and she finished out her PhD studies in 2007.

Stacia writes on a variety of topics ranging from implementing HMS PeopleSoft applications for government clients to tracking fuel supply delivery in Afghanistan. She’s even helped a land development company win a project for the State of Maryland, which focused on the overall historic site plan and involves the rehabilitation and adaptive re-use of most of the existing buildings. Dr. Kelly uses her researching and interviewing skills to help develop responses that not only target the RFP requirements, but also the client hot buttons. Her writing skills are best focused on technology as she has a way of making overly complex and technical solutions easily understood by even the busiest reader who can only take in the highlights. Since 2010 alone, she has worked on winning projects bringing in over $16 billion in value to her clients.

Stacia strives to make sure her team knows that listening is an acquired skill. Our team members are trained to adhere to her high quality expectations, knowing how to review, read and listen to a client’s needs and expectations. You’ll hear her refer to it as intuitive engineering. Ask, and she’ll be happy to explain!


6:30 pm: meeting starts
7:00 pm: dinner
8:00 pm: presentation starts
9:00 pm: meeting ends

The $2 charge is to recoup the costs of running this meetup. Please bring cash. Attendees will pay for their own dinner on separate checks.

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  • Charles C.

    Stacia did a great job presenting the material and conveying what it's really like to work on commercial and government proposals, with lots of tips.

    September 19, 2012

  • A former member
    A former member

    The meetup provided such useful information from experts in the proposal writing arena. I really appreciated the knowledge and information that was shared in such an effective way. Many thanks.

    September 19, 2012

  • Allyson U.

    The presentation was excellent, and the speaker generously offered to share professional work materials for developing an effective proposal.

    September 19, 2012

  • Ryan A.

    Highly insightful and substantive observations and advice on the proposal writing process--and the attendant bureaucratic, political, and psychological issues. Just a wonderful presentation. Stacia is obviously a masterful practitioner as well as a gifted student of human nature--both in how she observes the systems in which she operates but also in conveying her wealth of knowledge and experience to those fortunate enough to be her students.

    September 18, 2012

  • Jerry S.

    Excellent presentation by a very knowledgeable speaker.

    September 18, 2012

  • Dave A.

    Great advice, clearly and concisely presented.

    September 18, 2012

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