Aquilent is pleased to announce the list of speakers for the upcoming Health 2.0 STAT event on Thursday, May 9, 2013, at The Barking Dog in Bethesda. Registration is now open!
Plan to join us the evening of May 9th to hear a rapid-fire series of short presentations from five Health 2.0 leaders. The presentations will be followed by a panel style Q&A session, led by a moderator, who will facilitate and explore a range of topics. The presentations will highlight results associated with the innovative implementation and use of Web 2.0 based solutions in the healthcare market, at government agencies, and from a patient and user perspective.
Topics and Speaker Bios:
1) mHealth and Clinical Research
An astonishing amount of startups, as well as young and established companies are entering the mHealth field. The vast majority of them will face significant challenges in being reimbursed for their solutions. Most of these companies overlook a key market area where a young business can develop traction: Clinical Research. This market has well-funded anchor partners (pharmaceutical companies) with a significant motivation to use new technologies to accelerate research and drive increased patient compliance. If an mHealth technology can help get a drug to market faster, there’s no shortage of budget available.
Jeff Lee will discuss how his company, Omniscience Mobile, is actively using mHealth to recruit study subjects, help ensure their compliance with the research study protocol, and collect better information about the subject’s experience with the study therapy.
In 2010, Jeff Lee founded Omniscience Mobile to leverage mobile phone technologies within the clinical research field. Mr. Lee entered the mobile technology field in 1999 and from[masked], he led three mobile marketing startups. These companies helped pioneer the use of mobile data as an engagement medium. His work during that decade spanned many different industries, ranging from American Idol’s use of text messaging to supporting the Obama campaigns use of mobile phones to engage campaign followers/supporters.
2) Health Datapalooza
The U.S. Department of Health & Human Services is dedicated to unleashing the power of open health data to catalyze innovations in health care. For the 4th year the Department will participate in Health Datapalooza IV, a Health Data Consortium (HDC) event. The Health Datapalooza is the premier health data event in the nation bringing together a diverse group of more than 1,500 data experts, technology developers, entrepreneurs, policy makers, health care system leaders, and community advocates to support innovative applications of health and health care data. In recent years interest in the access to and use of health data has grown exponentially. The types of health data available expanded beyond community data to include data on coverage, access, cost, quality, products and recalls, benefits, and more. The Datapalooza offers the opportunity for community leaders, developers, entrepreneurs, investor/venture capital, business, government, academia, consumers, employers, health care providers, and others to showcase ways that data could be used to spur health assessment, planning, and action. I’ll discuss this year’s Datapalooza including a first every Codeapalooza using recently-released Medicare claims data from the Centers for Medicare & Medicaid Services (CMS) purchased by HDC, the Data Design Diabetes Challenge, and the extensive apps expo where there are demonstrations of apps, data sources, and community services.
Damon Davis serves as Director for the Health Data Initiative in the Chief Technology Officer’s office of the U.S. Department of Health & Human Services. He joined the department in 2009. He is responsible for leading the Department’s efforts to promote the Health Data Initiative, a key administrative program for the Department. The initiative is devoted to implementing policies directed at improving access to federal data sources, and promoting the expanded use of the data for applications and services to promote innovative solutions to problems in health and health care. He can be reached at: [masked]
3) Keyword Research: It's Not Just for SEO Anymore
In the world of search engine optimization (SEO), involved practitioners understand the importance of using Keyword Research to help write content that aligns with how their target readers expresses their search queries for that information.
One of the more valuable benefits Keyword Research can provide is the illumination of gaps in your website's content relative to what the market wants and what your competitors offer.
In this talk, Myron will share some tips about how to use readily available Keyword Research tools to inform a more robust and comprehensive content programming strategy.
Myron Rosmarin is the President of Rosmarin Search Marketing, Inc. located in Reston, VA. He has been in senior management positions in the online search industry since 1999. He has led SEO efforts at major health destinations on the web including Revolution Health, iVillage, WomensHealth.gov, Remedy Health Media, SparkPeople, Johns Hopkins Health Alerts, Healthy Directions and CareRunner. He has also led many other non-health destinations such as Netscape, AOL, Cisco Systems, National Geographic and the PGA Tour. In addition to his consultancy, he is also employed by The MITRE Corporation where he is providing expertise in SEO and search product management on behalf of the IRS. He has also led the definition and development of several other search services at Netscape, AOL, Revolution Health and iVillage. This combination of experiences on "both sides of the search engine" is rare in the industry and has enabled him to coach his clients to "think like a search engine." His guidance has helped deliver tens of millions of monthly visitors from major search engines to the websites he has managed. Myron has spoken at industry events including SMX Advanced, the SEO industry’s preeminent conference, and countless internal talks for companies and organizations.
4) Can Smart Phone be “Smart Enough” to Replace Registered Nurses in call centers?
In the United States, since the early 1990’s, telephone-based nurses in large call centers have been providing advice to individuals concerned about new or worsened symptoms. In those two decades, this form of telephonic advice has proven both medically safe and popular with callers; and has, despite very high unit costs, succeeded in reducing medically unnecessary visits to acute care/emergency facilities.
Providing similar triage services via the internet would significantly reduce the high unit costs of the nurse-operated call centers, has proven successful in the UK, but has not significantly entered the US market, primarily because of concerns about acceptance, safety, and effectiveness.
Dr. Wolcott will discuss the underlying principles of symptom triage, describe how they can be safely and effectively applied in a web-based environment, and describe the “next generation” of symptom triage services that will combine the advantages of web-based and telephone-based operations.
For the past eight years, Dr. Barry Wolcott has served as the Chief Medical Officer for Expert-24 Ltd. In that role, he conceives, creates and deploys web-based clinical decision support applications that assist patients, beneficiaries, and health care providers. Additionally, Dr. Wolcott supports similar creative, development, and deployment activities of various clinical entities that license Expert-24’s proprietary authoring tools including the Veterans Health System, WebMD, Group Health Cooperative, and HealthGrades. Additionally, Dr. Wolcott remains active as an Associate Professor of Military and Emergency Medicine at the Uniformed Services University of the Health Science in Bethesda, MD.
Following completion of a residency in internal medicine at Walter Reed Army Medical Center, Dr. Wolcott went on to a full career in the US Army Medical Department serving variously as chiefs of General Internal Medicine, Emergency Medicine, and Ambulatory Care Research at Brook Army Medical Center; as Chairman of Emergency Medicine at Madigan Army Medical Center; as Commander, US Army Community Hospital, West Point, NY; and as Medical School Commandant, Uniformed Services University of the Health Sciences. His research interests involved the use of defined clinical decision support tools in the acute care outpatient setting and Emergency Department. Dr. Wolcott left active duty to co-found Informed Access Systems (the country’s first algorithm-directed nurse-staffed telephone-based triage system) where his clinical algorithms eventually supported over 500 RNs located in 5 separate call centers in their handling of over 20 million phone interviews, Subsequently, Dr. Wolcott served as the SVP for Clinical Affairs at WebMD, the largest web-based source of consumer health information. He left WebMD to serve with Expert-24 LTD, a company founded by colleagues from Informed Access Systems.
5) tranSMART Knowledge Management Platform
Challenge: Collaborative analyses of medical research data sets needed to make data-driven decisions for translational research are not scalable today. This is because groups lack needed standard integration within and between data sets across disparate domains including ‘omics’, clinical research, and outcomes linked with scientifically meaningful semantics. A platform that enables scientists to share high quality data across experimental data sets with standardized storage, query, analytics, and visualization models is needed to enable integrative informatics driven analyses. Scientists with knowledge of biological processes are unable to access prior research results without needing to work through biostatisticians and other IT support teams. As a result, biostatistician resources are spent answering simple questions and scientists receive limited answers. The ultimate result is that organizations lack resources to ask advanced analytical questions of data sets.
Core Vision: A community of organizations involved in clinical and translational research including pharma, non-profit, government, and academic groups who collaboratively build, share, and use the tranSMART platform, to break down technical and cross-organizational barriers that prevent critical analyses across related data sets. The tranSMART platform is a set of data models, shared data sets, data transformation utilities, and analytical web applications that accelerates discoveries within complex biological systems by creating a standardized and semantically integrated database of research results linked to reusable and scalable self-service analytics. It is open source and cloud-based, emerging from the i2b2 platform and the pioneering work of Dr. Eric Perakslis. Adopters include a variety of federal health agencies, big pharma, non-profits and biotechs.
Gerry Higgins serves as Vice President, Pharmacogenomic Science for AssureRx Health, Inc. Dr. Higgins received doctorates in neuroscience and anatomy from the University of Vermont, demonstrating that amygdaloid serotonergic pathways mediate autonomic components of conditioned fear and anxiety. While a postdoctoral fellow in molecular biology at the Scripps Research Institute, he worked on the first cloning, characterization and mapping of several brain genes, including the amyloid precursor protein, myelin-associated glycoprotein, and SNAP-25. He collaborated with researchers at UCSD to demonstrate the ability of NGF to induce neuronal plasticity in the cholinergic basal forebrain that reversed cognitive deficits in an animal model of spatial memory impairment. While serving as a professor at the University of Rochester School of Medicine, he received the Mallinckrodt Scholar Award for Excellence in Science for his research on mechanisms of transcriptional regulation. Dr. Higgins has also served as Chief of Molecular Neurobiology at the NIH, Vice President of Hoffmann - LaRoche, Vice President of Laerdal Medical Corporation, and Chief Innovation Officer for the MedStar hospital network. Dr. Higgins was a co-founder of SimQuest LLC, which developed simulation products for training physicians and an innovative biomarker database product. Dr. Higgins has also received graduate degrees in medicine, business administration and bioinformatics. Most recently, he contributed to the NIH Roadmap on Biomedical Informatics and Computational Biology, worked for GenomeQuest, Inc. on whole genome analysis for healthcare applications, and served as an adjunct professor at Harvard Medical School. Dr. Higgins is the recipient of over $65 M in grants and contracts from the NIH, NSF, FDA, DARPA, DDR&E, OSD, TATRC, ONR and several private foundations. He has published over 300 research articles and monographs.
6:00pm - 6:30pm Registration and Networking
6:30pm - 7:15pm Presentation
7:15pm - 7:30pm Q&A
7:30pm - Additional Networking
As always, we want to make sure to give thanks to our sponsors, Aquilent, Palladian Partners, Adobe, and Amazon Web Services. Because of their support, we have been able to continue creating some really informative events, as well as, offer some great appetizers and beverages for all that attend the meetup.
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