DC Health 2.0 STAT - Web 2.0/Social Media/Informatics Message Board › Health 2.0 STAT: Speakers Announced for April 19th Event
Aquilent is pleased to announce the list of speakers for the upcoming Health 2.0 STAT event on Thursday, April 19, 2012, at The Barking Dog in Bethesda. Registration is now open! To register, visit the Health 2.0 STAT meetup site.
Plan to join us the evening of April 19th to hear a rapid-fire series of short presentations from five Health 2.0 leaders. The presentations will be followed by a panel style Q&A session, led by a moderator, who will facilitate and explore a range of topics. The presentations will highlight results associated with the innovative implementation and use of Web 2.0 based solutions in the healthcare market, at government agencies, and from a patient and user perspective.
Topics and Speaker Bios:
1) Barriers and facilitators for using technology to promote well-being and independence in a technology resistant consumer base
Kevin Chaney will discuss the Agency for Healthcare Research and Quality's (AHRQ) Active Aging Research Center as well as AHRQ's other funding opportunities/research to build on the knowledge base.
Kevin Chaney is a Program Manager for the Health IT Portfolio at the Agency for Healthcare Research and Quality (AHRQ). He oversees several research contracts and grants focusing on the development, implementation and use of health IT systems and application for both consumers and clinicians. Kevin has an interest in projects related to clinical decision support; health IT hazard management and patient safety; development methods; workflow; practice redesign and patient centered medical home. With Kevin's background in gerontology and a knowledge of the Aging Network, he serves as the Program Official for AHRQ's Active Aging Research Center. This center, led by the University of Wisconsin's School of Engineering, exists to figure out ways that technology can help older people live independently and stay in their homes. Prior to joining AHRQ, Kevin worked at the Health Resources and Services Administration, AARP, and the Southwest Ohio Council on Aging. Kevin holds a master's degree in gerontological studies and two bachelor's degrees from Miami University (Oxford Ohio), where he was an Evans Scholar. During his time at Miami, Kevin lived abroad in Luxembourg studying European social welfare models.
2) Easy-to-Read Drug Facts: A Case for Designing Websites for Low Reading Literacy Levels
A new, easy-to-read website on drug abuse designed for adults with a low reading literacy level (eighth grade or below) was launched in February by the National Institute on Drug Abuse (NIDA), part of the National Institutes of Health. The site, which provides plain language information on neuroscience, drug abuse prevention and treatment, is also a resource for adult literacy educators. By teaming with local literacy organizations and taking a user-centric approach to content strategy and design, NIDA produced a first of its kind website. In 5 minutes or less learn about the formative research and approach used to launch http://easyread.drugabuse.gov/
Beth Maloney will present the case study on behalf of the NIDA team and consultants who will be present to help answer questions. Named a 2009 Rising Star by Federal Computer Week, Maloney has more than 15 years of experience focused on Internet and new media solutions for government and private-sector clients. She is the President of Palladian Partners, having joined Palladian in early 2008 - that is eight years after Palladian was first a client of hers at an Internet start-up company. Maloney remains active in the communications and technology network within Washington, D.C., serving as Secretary of the Board of AFCEA Bethesda Chapter and serving as the first President of The Children's Inn at NIH Young Ambassadors Council.
3) Solutions to Social Media Overload: Bank your Tweets!
The National Library of Medicine Specialized Information Services Division decided to experiment using Twitter for community outreach. Their goal was to engage current users of their information services and to promote their resources to new audiences. As the organization has learned more about Twitter engagement and promotion, they have increased the number of Twitter accounts and doubled Twitter staff. The social media team, which includes NLM and Aquilent employees, currently uses ready-made, third-party management tools for tweeting and monitoring their twitter feeds. However, they realized a need to add an automated system that would allow them to recycle promotional tweets, leaving more time to engage in Twitter outreach and networking. The social media team developed a "tweet bank" database that they built on an existing content management platform. This presentation will discuss the tweet bank solution, and the steps the team took to get to it.
Siobhan Champ-Blackwell recently joined Aquilent in September 2011 bringing with her over thirteen years of experience in the library and information science profession. Currently at Aquilent, Siobhan promotes and implements the disaster health information goals of the Disaster Information Management Research Center (Specialized Information Services Division) at the National Library of Medicine and for the Bethesda Hospitals' Emergency Preparedness Partnership. She also manages the external communication tools of the project, including networking, use of social media, and partnership development.
Prior to Aquilent, Siobhan worked at the National Network of Libraries of Medicine, MidContinental Region (NN/LM MCR) as a Community Outreach Liaison where she trained a variety of health care professionals, librarians, and community members on NLM resources. In this role, she also developed programs to help increase access to health information for underserved populations. She has been published in the Journal of the Medical Library Association, American Libraries Magazine, and contributed a book chapter to Leadership in Interprofessional Health Education and Practice.
4) Speech enabling important online healthcare information for mobile users and better accessibility for all
Stefani Cuschnir will be discussing ReadSpeaker, and automatic text to speech tool, and its implementation on several healthcare websites such as NEI, NINDS, NIDA, WebMD, and more!
Stefani Cuschnir is working with government agencies, Institutes at NIH, healthcare companies and non-profits to make online content more transparent, understood and accessible to mobile users and those with any kind of reading difficulty. She has 20+ years of business development experience in the Washington DC Metro area and has worked with many technology and communication executives. She graduated from the University of Michigan with a Psychology degree and has used this knowledge combined with work life experience to build long standing business partnerships.
5) The CDC's 2011-2012 National Influenza Campaign
While digital and social media provide data to support behaviors and actions that go beyond exposure and awareness, they still present a challenge to public health communicators who struggle to use the medium to effect behavior change. CDC's 2011-2012 National Influenza Campaign addressed these challenges by implementing an innovative social media program to connect the online and offline worlds and ultimately, get people vaccinated. A program was launched with MeetUp.com, an online social networking website where people with similar interests organize themselves online but meet up offline, to find the campaign's at-risk audiences and encourage these groups to get vaccinated together. MeetUp.com recruited 75 groups across the country to support the campaign and host an outing to get vaccinated together. The MeetUp program resulted in a total of 75 groups nationwide which participated in the program by posting information and hosting events, 17 groups got vaccinated together, more than 10,000 members were reached with messages and 300 people were vaccinated as a result of this initiative.
Christine Cotter is a Digital and Social Media Associate at Westat, providing support to a variety of government health agencies in the digital space. Recent client account work includes development and execution of Facebook and Twitter programs, digital partnerships, mobile strategies, messaging, location-based application partnerships, blog and publisher outreach, digital media buying and advertising campaigns. Prior to joining Westat, Christine spent more than three years at Ketchum Public Relations, where she developed a variety of traditional and social media skills including coordinating product launches, crisis monitoring, pitching, strategic plan creation, and social media property creation and management as well as event planning and execution. Christine earned her Master of Professional Studies in Public Relations and Corporate Communications from Georgetown and holds a B.A. in Public Communication from American University.
6:00pm - 6:30pm Registration and Networking
6:30pm - 7:15pm Presentation
7:15pm - 7:30pm Q&A
7:30pm - Additional Networking
As always, we want to make sure to give thanks to our sponsors, Aquilent, Palladian Partners, and Amazon Web Services. Because of their support, we have been able to continue creating some really informative events, as well as, offer some great appetizers and beverages for all that attend the meetup.
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