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Measuring Audience Engagement through Analytics with AddThis, Chartbeat, NPR

Join us for our upcoming meetup to learn how to measure engagement and success of new products and initiatives through analytics!

6:00 — Networking and Light Refreshments

6:30 — Welcome and Startup Corner with Zoomph's Amir Zonozi (@zonozi, LinkedIn profile)

Zoomph will demo its platform, which measures real-time influencer engagement to turn moments into opportunities.

6:35 — Chartbeat's Chief Data Scientist Josh Schwartz (@joshuadschwartz, LinkedIn profile)

Chartbeat is a a real-time analytics platform for front-line teams of editors, writers, developers, and more. Josh will discuss Chartbeat's research on measuring audience engagement and predicting visitors' likelihood of becoming loyal to a site over time.

6:45 — National Public Radio's First Chief Data Scientist Stephen Haptonstahl (@polimath, LinkedIn profile)

Stephen is NPR's first chief data scientist and on its Audience Insight and Research analytics team, which provides analytics about NPR and its audience. He will share how NPR uses A/B testing and other tracking.

6:55 — AddThis's VP of Engineering Charlie Reverte (@numbakrrunch, LinkedIn profile) (Sponsored talk!)

AddThis creates website tools to increase content engagement for publishers, brands, and advertisers. Its tools are used on 14 million sites. Charlie will talk about metrics-based product management and how AddThis uses its install base of 14 million domains to drive traffic to its products and personalize its publisher tools.

7:10 — Panel and Audience Q&A with Speakers

7:40 — Drinks and Networking 

Stan's Restaurant on the corner of L Street and Vermont Avenue at 1029 Vermont Ave NW, Washington, DC 20005

Tweet at @DCMediaInnov or use the #DCMediaInnov hashtag!

Thanks to our sponsor The Washington Post and AddThis! Interested in being a sponsor or presenting at a future Meetup? Please get in touch!

*Photographs and/or video taken at this event or others may include your image or likeness. You agree that DC Media Innovations may use such photographs and/or video for any purpose without compensation to you.

Join or login to comment.

  • Stephen H.

    It was fun being part of the panel. I hope more people volunteer to share their experiences.

    1 · July 24, 2014

  • Sean H.

    The speakers were very informative and gave thoughtful in-depth responses to questions. The organization of the meetup was excellent. The host, Angela Wong, did an especially good job.

    1 · July 23, 2014

  • A former member
    A former member

    In case you missed the meetup or wanted more, the slides are now available on SlideShare:

    1 · June 16, 2014

  • Amir

    Very organized, great set up

    3 · June 13, 2014

  • Hugh M.

    I kinda work for them and run their advertising department. ;) can't wait to attend

    2 · May 19, 2014

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