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Next Generation Fan Engagement - Sports Marketing Gamechangers

DC Sports Techies!

We have an exciting lineup for the next DC Sports Tech Meetup. Two of DC's most innovative tech agencies will present on how they're using new, mind-blowing ways of engaging fans to market for some of the biggest names in sports.

The agenda:

6:30 - Meet & Greet  <=> Pizza & Beer

7:00 - The Sport Techie Roundup

7:10 - iStrategyLabs - Zach Saale/Joe Flasher: "The Redskins Social Photo Locker: Behind The Scenes"

7.35 - Brightline Interactive - Eric Muendel: "And the Crowd Goes Wild: Engaging an Audience at the Largest Sports Events"

8:00 - Announcements

The presentations:

The Redskins Social Photo Locker:  Behind The Scenes
After building a "social photo locker" for the Washington Redskins for Training Camp 2013, it was so successful that it was brought over to FedEx Field where it's currently installed for the 2013 NFL season.  The Redskins-branded locker automatically opens up when visitors Tweet at it with a specific #hashtag, which then triggers a countdown on a digital display, giving them 45 seconds to grab the helmets, jerseys, and fan gear stashed inside -- once it gets down to 0 it will automatically tack their photo, then Tweet it back at them with a Redskins watermark.  The iStrategyLabs team responsible for building it will give a behind the scenes look at how it was done, how it works, and what the engagement has looked like to-date.

And the Crowd Goes Wild: Engaging an Audience at the Largest Sports Events
Super Bowl. Final Four. These are just some of the places brands endeavor to attract an already over-stimulated audience, where competition for the consumer's attention is at a fever pitch. Using a case study of the Social Studio, an experience featuring music, technology, and audience participation, all unified by social media. Learn what makes an experience memorable, and find out how to leave a lasting impression on your users, well after they've left the arena.

Join or login to comment.

  • Hewitt T.

    Great presentations - surprisingly deep detail on some awesome projects. Love the hardware aspect of them - good stuff!

    October 16, 2013

  • Jordan W.

    Solid presenters, perfect venue. Thanks to all who made it possible!

    1 · October 16, 2013

  • Jasmine S.

    Great event, cool speakers doing fun stuff.

    October 15, 2013

  • Jordan W.

    Highly looking forward to this!

    September 29, 2013

  • John H.

    Look forward to this!

    September 25, 2013

Our Sponsors

  • 3Advance

    3Advance develops native apps and sports platforms for tech startups.

  • SportRadar

    Sportradar is the global leader in real-time sports data and content.

  • Cooley


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