May 24, 2012 · 7:30 PM
This location is shown only to members
We are very excited to have Margot Bloomstein coming to speak to our group on the topic of Content Strategy!
Join Dallas Content Strategy for an evening with content strategist Margot Bloomstein, author of the recently published Content Strategy at Work: Real World Stories to Strengthen Every Interactive Project. Even if content strategy isn't your job, content's probably your problem--and probably more than you think. You or your business has a message you want to deliver, right? You can deliver that message through various channels and content types, from Tweets to testimonials and photo galleries galore, and your audience has just as many ways of engaging with it. So many ways, so much content... so where's the problem? That is the problem. And you can measure it in time, creativity, money, lost opportunity, and the sobs you hear equally from creative directors, project managers, and search engine marketing specialists. Content Strategy at Work offers an unparalleled collection of case studies and interviews from a range of industries and project times for real-world examples and approaches you can adopt, no matter your role on the team. Margot will share perspective and bring some of those case studies to life with Q&A and a drawing for a free copy--or get yours ahead of time at Barnes and Noble, http://bit.ly/CSatBN, or http://amzn.to/CSatWork. More info will be added over the next week on her presentation.
The meeting will start promptly at 7:30 pm sharp! Don't be late, we will shun you publicly if you walk in like hank the jank and disrupt the presentation!
We usually have a presentation on a CS related topic, followed by a Q&A with presenter. Members are encouraged to ask questions and contribute, we are all here to learn.
This meeting will be held at the City Hotel Building - 2528 Elm St Suite A (Directly Under the big sign that says "Speak" - Next to Urban Paws).
We will have free drinks and catering for all of our guests courtesy of AXZM.