Content Strategy

Rob Garner: Where Content Marketing and Inbound Marketing Meet

January 23 · 6:45 PM
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Dallas Content Strategy is proud to present Rob Garner, Wednesday January 23rd, 2012! If you were not fortunate enough to make our last meetup with Colleen Jones, this will be another rock solid presentation.

Whether you are a seasoned veteran or a total noob, every one of you can walk away from this presentation learning something.

Content Marketing in Real Time

Rob has worked many years in the search engine marketing industry on large scale enterprise content strategies for businesses of all sizes and industries, and will discuss the dynamic of content marketing in real-time.

About Our Speaker

Rob Garner has been considered an industry leader in the field of digital marketing, specifically how search and social relate to one another.

He has been vocal in his belief that the two areas are quickly becoming one with a common thread of real-time content. You can read more about it in his book Search and Social.

Itinerary:

6:30-7:15 - Networking / Registration
7:15 - Announcements
7:30 - Presentation by Rob Garner & Karen Pate
8:30 - Q&A (Bring your books if you want them signed!)
8:45 - Drinks! (We will be having drinks at the bar upstairs at Aloft afterwards, all are welcome!)

We usually have a presentation on a CS related topic, followed by a Q&A with presenter. Members are encouraged to ask questions and contribute, we are all here to learn. This meeting will be held at Aloft in Downtown Dallas - 1033 Young Street Dallas, TX 75202. Everyone that will be attending, please be sure to get there on time, as we will start the meeting promptly at 7 p.m. Don't be late!

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Ursula Garcia

My first time, happy to say I'll be back! It was fantastic!

2 · January 23
Lance M.

Great speaker on an important topic. Met some knowledgable people there. Fun.

2 · January 23
Ross Edman

Excited to see everyone's faces tomorrow! Should be a great time. Rob is an excellent speaker and I am excited to learn from him.

1 · January 22
Steve Floyd

This event will be $10 to attend, but if you RSVP AND Tweet about it before Christmas, you can get in FREE!

0 · December 15
Cam Swegman

Ben, from what I see, it's $10 to attend.

0 · November 11
Ben Morrow

Will this be a paid event?

0 · October 6

48 attended

Steve Floyd

Content Curator, Organizer

Event Host
Holly
Jennifer Bergman
Jessica +1
James Dianto
Ray Punzalan
Susan Swaim
Taama Forasiepi
Lacy Mahone Judd
Robin
Rachel Glass
Kay
Devin Crutcher
Bryan Perkins
Ross Edman
CG
Marcus Kaiser
Sean Jackson
Clara Mathews
Patrick Steil
Karen Tovbin
Jared
Greg Barrett +3
April
Mike Weibel
Jodi Mallow Maas
Jake Zetter
A.J. Wood
Dan Sturdivant
Vincent jos
Reagan Judd
Jerry Henderson
Ursula Garcia
Anna Elisabeth Taylor +2
Mike Stewart +1
Lance M.
Jay Lohmann
Preeti Page
A former member

Your organizer's refund policy for Rob Garner: Where Content Marketing and Inbound Marketing Meet

Refunds are not offered for this Meetup.

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Dallas, TX

Founded Dec 24, 2009

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Simply put, Content Strategy is...

"the practice of planning for the creation, delivery, and governance of useful usable content."

- Kristina Halvorson

You've heard it before - "Content is King". It's been burned into our collective conscious for the last 10 years. We get it. We need content. Why are we creating content though? Who is editing that content? Who is creating it? When are we creating the content? How often? Where is it going to publish and how is it going to be delivered? Mobile? Desktop? Both?

These are all questions that Content Strategists commonly ask and answer. Content Strategy saves production time by clearly defining requirements, communication goals and project scope. Content Strategy can bridge the gap between marketing / biz dev and creative / interactive. It can help inform the User Experience and Information Architecture while guiding the tone and voice of the actual copy. When applied and practiced correctly, Content Strategy can solve a lot of complex problems related to all types of content - and not just for web.

Content strategy has been evolving as a practice within the industry of web development since the late 1990s. Being a relatively new discipline in the world of web governance, content strategy is still making its rounds to other areas of interactive design and internet marketing. Here in Dallas, you'll be hard-pressed to find many resources about this emerging field, until Dallas Content Strategy came along. Founded in 2009, Dallas Content Strategy aims to spread the good word of Content Strategy to one and all.

And that's the purpose of this meetup. Join us as we share our CS knowledge and experiences and learn from yours. This is a group to build the knowledge base of CS in the Dallas area by way of sharing and asking and learning together. It's a way for many like-minded professionals interested in content strategy applies (user experience specialists, user experience designers, writers, journalists, bloggers, mobile application developers, content experts, information architects, web designers, stakeholders / business owners and more) to grow on the same common ground.

Because we all want to make better content and provide better experiences for the people who use that content.

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Rob Garner: Where Content Marketing and Inbound Marketing Meet

48 attended

Content Curator, Organizer

Event Host

Jessica +1

Greg Barrett +3

Anna Elisabeth Taylor +2

Mike Stewart +1

Your organizer's refund policy for Rob Garner: Where Content Marketing and Inbound Marketing Meet

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