Lean UX For Startups (and Everyone)

When you first get an idea for a product, your user experience must be so compelling that your customers will not go back to their old way of thinking. Your product's user experience determines its success. Lean UX offers you some proven methods and techniques to help you make the right product, as well as make your product right.
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What You Will Learn....

Lean UX background:
• What is UX Design?
• What is Lean UX?
• How Lean UX can be applied for startups?
• How Lean UX can be used by big companies?


How to build products that customers desire:
• What are customer personas?
• Three ways to effectively build customer personas.
• The difference between customer goals and tasks.
• Where personas can be used?


How your customers interact with your product:
• Understanding the importance of user journeys
• How to create the different user journeys that your customers take.
• What are the product touchpoints your customers need?
• How to create user journeys for a product


Ideating on different concepts with sketching:
• The importance of sketching (alone and with others)
• How to perform rapid sketching with Design Studios?
• Ways to reach consensus in the Design Studio.
• Delivering a final product you can test with customers.


Getting feedback from your customers:
• The importance of usability testing with your customers
• Five questions you should always ask in usability test
• How to perform a Lean Usability Test
• Top 10 usability methods and techniques for usability testing
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Who should attend….


Anyone involved in designing a website or app, which includes designers, developers, marketers, writers, editors, project managers, start-ups, and VPs can all benefit from this workshop. Experienced professionals will get a great UX tune-up in this workshop. You will learn about different ways to conduct Design Studios based upon the latest trends and research. For newbies, this workshop provides a great foundation for performing Design Studios.
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Location….
Once again, we will be at the very cool, hip, and happening incubator at the ATT Foundry & Gravity Center in Plano Texas. It is located near the highway with plenty of eateries to choose at lunch time.

Seating is limited!  Register today!

The Gravity Center
2900 West Plano Parkway
Plano, Texas 75075
Map: http://goo.gl/maps/k1ja

Cost:
• $50 for Professionals
• $25 for Students

Register:

http://leanuxdallas.eventbrite.com/
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Your Instructor....

Brian Sullivan is the President of DFW-UXPA, Usability Principal at the Sabre Human Factors Center, Co-Founder of the Big Design Conference, and Founder of Big Design Workshops. Brian has spoke at SxSW Interactive 2012, Big Design Conference[masked], and UPA Boston 2011. Brian has published over 200 articles on the Big Design Magazine site. He wrote the cover article for UX Magazine called "Design Like DaVinci" in 2011.

Brian has been involved in the IT industry for over 20 years. Brian has held numerous positions including Content Management, Training Development, QA, Customer Support, and Usability. Brian has worked in the retail, banking, medical, financial, and travel industries. Brian holds an MA in English Literature, MBA in Management Information Systems, and CUA from Human Factors International.

He lives in Texas with his wife (Susan), son (Sean), and their cat (Junior, who agrees to let them live in her house).

Join or login to comment.

  • A former member
    A former member

    Brian, would you be able to share the deck from the workshop? Thanks!

    1 · February 26, 2013

  • Yvette K.

    Enjoyed the workshop and meeting everyone.

    February 25, 2013

  • Susan S

    Informative and fun. I now can say I know what Lean UX is. I'd love to be on a team that practices these methods.

    1 · February 24, 2013

  • A former member
    A former member

    Amazing workshop by Brian. I learned a lot and can't wait to implement Lean UX at my startup!

    2 · February 23, 2013

  • A former member
    A former member

    This was amazing. Great workshop Brain! Definitely can't wait to integrate this way of thinking and process into my company.

    2 · February 23, 2013

  • Kim M.

    Great presentation! Looking forward to the next one.

    1 · February 23, 2013

  • j. marshall p.

    I'm here for Adam Hill. Met many great people, and an old friend, J. Schuh.

    1 · February 23, 2013

  • Lara B.

    User (persona) + Needs (assumptions) + Because (empathy) = User Interview Tasks

    2 · February 23, 2013

  • Lara B.

    RIPS= Rapid Iterative Prototype Sketches FTW!

    3 · February 23, 2013

  • Lara B.

    FOG Factor = Fact , Opinion, Guess

    3 · February 23, 2013

52 went

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