February 11, 2013
I used to do our A/B testing and became fascinated with the impact of good design on the quality of user experience. Travelocity's UX/IA folks overlooked my bloodless/animatronic Finance pedigree, adopted me like an orphaned child and raised me as one of their own, starting my conversion to the Church of Good Design.
Deeper understanding of this field. All of the UX/IA/Design stuff that the rest of you may find old-hat is still amazing to me. You work in the coolest area.
Director, Marketing Analysis at Travelocity....I pull together metrics to evaluate the success of our marketing investments and provide tactical analytical support to our channel and business directors.
Excellent event, and I was honored to be a part of it. Lots of useful lessons learned. Even as I write this, I am printing up notebook paper and have order a loose-leaf binder so I can design (or at least doodle) like Da Vinci. :)